Here you will learn how to choose the right niches and offers for your first campaigns on Facebook.
One important step in the beginning of the process is the niche selection.
Choosing a good niche will allow you to start with the right foot and get better results with your campaigns.
Normally, the easiest niches to start with when doing CPA on Facebook are gaming, surveys and freebies.
Although it’s possible to use multiple niches at the same time, it’s advisable that you start with one niche and get profitable with it before you start using multiple niches.
Equally important is to select offers that are Facebook compliant and have a good potential to become profitable.
The video below will show you how to choose a niche and then search for offers in your CPA network that can be promoted on Facebook.
Important: Some offers may have a ‘daily cap’, which is the maximum amount of leads you’re allowed to generate in one day. Don’t worry about the cap, you can start with offers that have a low daily cap and it won’t limit your earnigs potential. Why? Because once the advertiser can assess the quality of your leads the cap will be increased or even removed.
Your task: select a niche for your first Facebook Ads campaigns
Your task: go to your CPA networks and search for some offers in your niche that meet the criteria in the video. Then, choose one to set up a campaign for (keep the others in a list as you’ll use them for further campaigns)
You can also watch another video that will help you choose good offers by clicking here.
What if I don’t find any offers on my CPA networks in the niche I’ve chosen?
It may happen if you have accounts with just one or few CPA networks. But it’s not a big deal. As explained above and in the video, there are a few niche options that you can go with, so if you don’t find offers in the first niche you select, simply pick one of the other niches to start with!
He William,
I have 2 questions:
1- Different traffic sources have different prices for their traffic. Taking the average traffic costs on Facebook into consideration, is there a minimum payout that we should look for when selecting offers?
2- When you talk about freebies do mean sweepstakes?
Thanks
Hi Mitchell,
1 – The price doesn’t depend just on the traffic source, but on the targeting of the campaign. It’s an auction system, so certain audiences (e.g. locations, age, demographics) are more expensive than others. In general, I recommend $2 minimum for the US and $1.70 for other countries with less competition.
2 – Yes, but but there can be other offers that also give people a chance to win something without using the sweepstake model.
Hi, what’s the different between sweeptakes and vouchers/leadgen?
Are they allowed by facebook?
@Kit – Sweepstakes are normally offers where people can register to get a chance to win something. Voucher offers are normally offers that give people a chance to get a voucher for something (e.g. $100 on DoorDash, $500 on Booking.com, etc). Leadgen is any offer that coverts upon a lead generation adn with no need for a payment/sale to occur. So, an offer can be a sweepstakes, voucher and leadgen… or just one of the three. Facebook allows these offers, but it depends on the niche and on how you pitch it. Here’s a guide that will help you understand what you can or cannot run on Facebook: https://drive.google.com/file/d/1ETMUqyy0nf-Ktcb-fe3tPIp9XuZFWy1h/view – and, of course, make sure to check out Facebook ad policies, too: https://www.facebook.com/policies/ads/
When the network asks what creatives I’m using, are they referring to the landing page that we will be creating? Do they expect us to use their creatives?
@Nelda – They’re usually referring to the banner ads. Affiliates hardly provide their ads, so you can just say that you’ll be using their creatives. As long as you generate real, quality leads, it will never be an issue.
William, just to clarify, in the beginning when we are starting our very first campaign, is the goal to work on only one chosen offer and campaign from beginning to end including profit and optimization before we consider starting our second campaign?
@Jeff – I suggest that you complete the process from start to finish at least once. Then, you can start running multiple campaign simultaneously. If you try to run many campaigns before being familiar with the process, I think it can be confusing.
Frank Ramirez
Is the CPA model ever used for targeting Businesses in Face Book?
@Frankiln – Yes, you can do that if you have an offer that’s a good fit for business owners.
Facebook ad account created
Is there an PDF as well for looking for niches and offers?
@Brett – I’m not sure if I understand your request. You can promote offers in many niches, but the ones I recommend in the video are the easiest ones to start with. If you have questions about a specific niche, just submit a support request and I’ll get back to you asap and assist you!