Facebook CPA Marketing

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  • August 20, 2022 at 11:17 pm #3217
    David Houghton
    Member

    Is there a recommended Minimum payout when marketing CPA Ads on Facebook?
    The reason I ask is I market High-end Boats & RVs and the Cost Per Conversion for those is pretty high.
    I haven’t seen a Cost Per Conversion below a few dollars.
     
    Thanks
     

    August 22, 2022 at 5:01 pm #3220
    Support Staff
    Participant

    Hi David,
     
    Yes, but it depends on the country and demographics you’re targeting.
     
    While seniors in the US may cost you $0.30 – $0.50 per click for an optimized ad (new ads may be considerably more expensive), teenagers in Brazil will cost you $0.02 – $0.05.
     
    Normally, free lead gen offers that convert upon a simple registration convert at 15% (average, but it may vary) when thy have potential, so your payout has to match that conversion rate.
     
    Also, keep in mind that you may get payout bumps (usually between 5% ad 20%) if you start doing volume for an offer.
     
    William

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