Task 8: Test and optimize

Here you’ll learn the optimization process for Instagram campaigns

The video below will show you the main optimization rules for Instagram ad campaigns.

However, after you watch the video on this page, it’s advisable that you check out the Facebook optimization video, too. You can do it here.

Also, keep in mind that a campaign rarely becomes profitable without proper optimization. So, it’s important that you do proper optimization to find winners.

Your task: start the optimization process with your campaign.