Task 9: Create CAs and LLAs

Using Custom Audiences and Lookalike Audiences can help you get better results

You can use the data collected by your Facebook pixel to create Custom and Lookalike Audiences that can make your Instagram campaigns more targeted (and profitable).

The process to create the audiences and use them in a campaign on Instagram is exacty the same as on Facebook.

In fact, there’s a detailed lesson about this in the Facebook training and you can click here to check it out.

Enjoy it!