outbrain pixel

Hi Myrna,
 
It depends on what type of campaign you’re running.
 
If you’re using a tracker, you can track your campaign using your tracker only and ignore Outbrain’s pixel.
 
If you’re capturing emails and your campaign goal is to generate subscribers, you can place it on your thank you page.
 
In general, if you’re promoting a CPA offer directly, you’ll ignore Outbrain’s pixel. You’ll send conversions to Outbrain via a postabck URL. Here’s a tutorial showing how to set up a postabck URL on Outbrain: https://www.outbrain.com/help/advertisers/server2server-integrations/
 
What you’ll do is create that URL and add the URL to your offer on the CPA network as a postaback for reporting conversions to. Then, your CPA network will send conversion information directly to Outbrain.
 
William