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Hey all, new here. Been in CPA world a few months but first time running FB traffic.
How much should you let an ad spend before doing your first round of optimization? I assume there’s a certain amount of spend required before you can have accurate data. Thanks!
Hi Stephen,
You can evaluate an ad’s performance (CTR, quality ranking) after 1,500 – 2,000 impressions. So, when your ads reach that point you can already start optmizing them.
For landers, 25 – 30 clicks (if you’re promoting free lead gen offers) is alredy enough for the first changes.
William
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