OBJECTIVE
You’ll learn how to create quality Facebook ads that generate traffic and engagement and that don’t create compliance issues.
TRAINING
The video below will show you how to create quality Facebook ads:
Compliance
Nowadays, compliance is a key element with absolutely any ad platform. And it’s not different with Meta.
To make sure that you make your ads compliant and avoid problems, please, review the best practices lesson here.
Examples
Important: At this point, you’re supposed to find the images and save them on your computer. You should also write the ad copies and save them on a text file. You’re not supposed to set up the ads yet. This will be covered in one of the next lessons.
Common Questions & Answers
1 – How can I find images?
You can search for images on Google and click the “Tools” button to select images with “creative commons license”.
Alternatively, you can use free stock image directories. If you simply search on Google for “free stock image sites” (without quotes) you’ll find plenty of directories with images that you can use.
Also, you can use AI tools such as Imagine.art for generating images (AI tools are not always free, so you may want to sue the other options if you’re on a budget).
2 – How many images do I need?
Make sure to watch the video above, this information is there.
3 – Can I create or edit images?
Yes, sure. Canva is a nice tool with a free version that you can use for that.
It’s always nice to make the images more eye-catching.
4 – What’s the ideal image size?
Ideal would be 1080x1080px. However, any relatively large images will work fine, just avoid images that are too small.
COMPLEMENT
Here are some complementary lessons that will help you create better ads:
WHAT’S NEXT?
Create your landing page, analyze it, improve it and test it to make sure that everything is working fine.
Once you’re done, CLICK HERE to go to the next task.
