Task 8: Set up your campaign

OBJECTIVE

It’s time to take action! Now, you’ll set up your campaign on Meta Ads and start getting traffic.

TRAINING

This is a step-by-step video on how to set up your ads using Meta’s ads manager.

The video is a bit long, but make sure to watch it in full to avoid mistakes.

Create a fan page

You’ll need a fan page to run your ads on Facebook.

Creating a fan page is very simple and you can do it simply by following the steps here.

Don’t worry about content or categories, mark what you think is the best. In fact, any settings will work, so even if you select an unrelated category, for example, it will work.

Create a general fan page with a generic name (e.g. Online Explorer, Deal of the Day, etc) and a generic profile picture. This will allow you to run all your campaigns with the same fan page, instead of creating multiple ones.

All people will see will be your fan page, they’ll not see your profile or name.

Common Mistakes To Avoid

• Targeting both mobile and desktop – In the placements section, check if you’re targeting mobile only. For some specific campaigns that allow only desktop traffic, you may want to go with desktop only, but you’ll never target both mobile and desktop with the same campaign.
• Targeting multiple countries – It’s always one country per campaign.
• Enabling multiple placements – Start with one placement only. Usually, “Facebook -> News feed” is a good starting point. You can test others later.
• Enabling “advanced targeting” – Disable this as it will make your targeting too broad for this method.

Use interests, demographics and behaviors properly

You need to make the audience more targeted by using more interests.

On Facebook, we can have multiple levels of interests. For interests at the same level, Facebook will use the operator ‘OR’. It means that anyone who matches one of the interests will be able to see your ad.

However, Facebook uses AND between the interest levels. Thus, if you use multiple levels someone will need to match at least one interest per level to be able to see your ad.

For adding a new level/field, you can just click the “narrow further” button below the interests field.

Facebook Pixel

You don’t need to use your Facebook pixel initially.

COMPLEMENT

No complementary lessons are necessary.

WHAT’S NEXT?

Create your landing page, analyze it, improve it and test it to make sure that everything is working fine.

Once you’re done, CLICK HERE to go to the next task.