WILLIAM SOUZA

OBJECTIVE

Here you’ll learn how to create videos consistently to achieve results as fast as possible.

TRAINING

The “big secret” for succeeding with video marketing and CPA is consistency.

Not all your videos will be great, but if you create multiple videos using the right process you’ll definitely find some killer ones that will drive a lot of traffic to your offers.

There’s no hard rule for your routine, but create a plan and stick to it.

For example, you can decide to post 3 videos per week, every week, on Monday, Wednesday and Friday.

If you decide to do this, then post a new video on your channel every Monday, Wednesday and Friday. Of course, you could create the videos at any day, but those would be the days for posting them.

Can do more than 3 per week? Awesome!

Can do less? No problem.

What matters is that you create a routine and tick to it.

The more videos you post, the faster results will come.

Only big mistake you can make is not to have plan (or not follow the plan).

You can promote different offers and even have more than one channel for promoting offers in different niches.

However, if you decide to use more than one channel, create a routine for each channel.

Now, take action and go make some money!

COMPLEMENT

No complementary training is necessary for this task.

WHAT’S NEXT?

Define your routine for posting videos and get started! Post videos, promote the offers and conversions will start coming.

OBJECTIVE

Here you’ll learn how to create your first videos.

TRAINING

The video below shows how to create videos.

The tutorial above is a suggestion.

Feel free to use other videos tools or even AI tools for producing the videos.

What matters is not the tool you use, but the the final outcome.

Your videos need to look nice and people need to enjoy watching them.

Here’s an example:

https://player.vimeo.com/video/866113569

Publishing videos

When publishing videos on your YouTube channel, make sure to do the following:

Choose a relevant title – your title should include the target keyword (if using strategy 1) or a reference to the target video’s title (if using strategy 2). However, don’t forget to make it user-friendly so that people also understand it and click it (to watch the video).

Include your link in the description – Include a call-to-action with a link to your landing page in the description. Promote only one offer (landing page) per video.

Include a call-to-action at the end – This one is optional, but you can also have a call-to-action at the end of your video telling people to click the link in the description.

COMPLEMENT

No complementary training is necessary for this task.

WHAT’S NEXT?

Define the tools you’ll be using for creating the videos. Go through the research process and then create your first video.

Once done, you can CLICK HERE to go to the next task.

OBJECTIVE

Here you’ll learn the two strategies you can use for generating video views and, consequently, traffic to your offers.

TRAINING

The video below shows the first strategy.

Strategy 1 summary: you’ll be creating videos that will rank on Google (search) and also on YouTube (search). Make sure to select appropriate keywords using the rules shown in the video so that you’ll succeed in ranking some of your videos.

The video below shows the second strategy.

Strategy 2 summary: You’ll be creating videos that are similar or related to other popular videos on YouTube. This will allow you to have some of your videos listed as suggestions for people who watch those popular videos. Make sure to use all the rules mentioned in the video.

Even though you can use both strategies together, in the beginning it’s advisable that you select one of the two to start with.

There’s no right or wrong choice. Just pick the one you prefer and start creating videos based on it.

Also, not all your videos will succeed in generating traffic.

Many videos will generate little or no traffic at all.

Some videos will generate a reasonable amount of visitors.

A few videos will generate a ton of traffic.

We never know which videos will crush it and and which ones will suck before we publish them. However, if you follow the right process for creating videos and have a solid routine for publishing them (this will be covered later on), you’ll definitely find some winners.

Consistency is always the key!

COMPLEMENT

No complementary training is necessary for this task.

WHAT’S NEXT?

Choose the strategy you’ll be using initially.

Once done, you can CLICK HERE to go to the next task.

OBJECTIVE

Your goal here will be to create a YouTube channel where you’ll be publishing your videos.

TRAINING

Creating a new YouTube channel is very easy, just follow the steps in the video below.

COMPLEMENT

No complementary training is necessary for this task.

WHAT’S NEXT?

Create your YouTube channel and upload a profile picture.

Once done, you can CLICK HERE to go to the next task.

OBJECTIVE

Here you’ll learn how to create landing pages for your offers.

TRAINING

In the previous task, you selected 3 to 5 offers.

Now, you’ll be creating one landing page for each of those offers.

A landing page is an intermediate page between the ad and the offer.

Instead of clicking the ad and going directly to the offer, your visitors will first go to your landing page and only after clicking the button on your landing page they’ll go to the actual offer.

The landing page is one of the most crucial elements of a campaign for 2 reasons:

1 – It can protect your account: most CPA networks have affiliates promoting their offers with spammy tactics. It leads the platforms (including YouTube) to blacklisting their links. Thus, if you submit a video with a direct link to the offer, you may have trouble with your account. On the other hand, if you use your landing page you won’t have problems.

2 – It increases conversions: the landing page is where you have the chance to communicate with your audience and convince them to take the offer. Most CPA offers have very simple registration pages. The reason for that is because they need to suit traffic from all affiliates (each affiliate targets a different audience and uses a different traffic source). For example, suppose you’ll be promoting a gaming offer called “Game X”. In order to do that, you’ll be targeting the fans of a similar game, let’s say “Game Y”, and you’ll be pushing them to try Game X. You’ll do it by creating a video that compares both games. Game X’s registration page won’t mention Game Y and won’t have any direct comparison between those 2 games as that’s your angle and not every affiliate is doing the same and targeting Game Y fans. Therefore, you need to use your landing page to connect the dots between Game X and Game Y and get Game Y’s fans interested in playing Game X. Only then you’ll send them to the registration page (Game X’s offer).

Here’s a video to help you create killer landing pages:

CPA Tools

You can click here and log in into your CPA Tools account for creating your landing page.

The password to access CPA Tools is the original one you received for this members area (even if you have already changed your password here).

CPA Tools is included in your membership, so you won’t have any additional cost, but here are some important things to keep in mind:

• CPA Tools is NOT a page builder. You won’t be able to use it build pages from scratch or change the structure of existing templates. CPA Tools is a software for setting up landing pages with preexisting templates (the same ones I use for running my own campaigns). The idea is that you can just change the color, image and copy, insert your affiliate link and have a landing page ready to use. In case you want to use your own software for creating landing pages, you can do it as your risk. Of course, it’s not a problem to create the pages with a different software, but the templates inside CPA Tools have been tested and validated. If you use other templates, it’s your decision.
  
• Check out the tutorials. Right after you access your CPA Tools account, you’ll be able to scroll down and find multiple tutorials on your dashboard. Make sure to watch those tutorials to learn how to use the software.
  
• Don’t use opt-in templates. CPA Tools can be used for list building campaigns as well, but it’s not what you’ll be doing in this module. When selecting a template, make sure that it doesn’t have the opt-in tag. The page you’ll create will be a simple bridge page with a button to the offer (your affiliate link). No integration with an autoresponder or opt-in form will be necessary.
  
• Most templates fit any niche. The vast majority of the templates can be used in any niche. For example, you can select a template in the “dating” category and use it for a campaign that’s not related to dating. All you need to do is to change the image, copy and color scheme. Also, you’ll be able to select a domain in a different category.
  
• CPA Tools provides hosting and domains. You won’t need to host your pages. Once you finish setting up a landing page, you’ll be able to start promoting it immediately as it will be on our server. In case you’d like to download the pages and host them on your server with your domains, it’s possible, but it’s not advisable that you do it unless you have the technical skills to do it.

Common Landing Page Mistakes

These are common mistakes that people make when creating their first landing pages. Pay attention to the items below and make sure to avoid the mistakes.

• Poor landing page copy – do your best to write nice copy. Check out the complementary training lessons below, make proper research and put in some effort to create a landing page that will help you increase conversions. Creating any random landing page won’t make your videos profitable, you need to create a good landing page. Here are examples of good and bad landing pages:

More landing page examples…

• Incomplete landing pages – Watch the CPA Tools tutorials, learn the purpose of each field and make sure to set up the landing pages properly. For example, never use the default URL, which will look like this /page_8467579834. Instead, replace it with a friendly URL such as /playrpg (it has to be related to your offer, obviously). Also, edit the page’s title as it is the title that shows up on the browser tab.
  
• Sometimes less is more – Don’t use too much text and also avoid too extravagant backgrounds that can make it hard to read the text. Keep it simple and clear.
  
• Don’t be lazy, don’t find excuses – If you’re doing it for the first time, check out the tutorials, analyze the examples and put in some effort to create a good landing page. Also, it may be necessary to make some research about your audience, your offer and other competing offers to come up with ideas. Take the time to do it.

COMPLEMENT

Here are some complementary lessons that will help you create better landing pages:

• 6 Tips For Landing Pages
• Simple & Efficient Landing Page Copy
• 3 Critical Things To Effective Landing Pages
• Copywriting 1, Copywriting 2

WHAT’S NEXT?

Create your landing page, analyze it, improve it and test it to make sure that everything is working fine.

Once you’re done, CLICK HERE to go to the next task.