Your goal here will be to select a niche and some offers for creating your first videos.
TRAINING
Check out this video and learn how to pick a winning niche and also find offers with good potential.
Tip 1: If you’d like to have more freedom for promoting different types of offers, choose something broader as your niche such as “online giveaways”, “surveys and sweepstakes”, etc.
Tip 2: Most CPA networks have newsletters where they share the best converting offers of the last weeks or days. Checking the newsletters will help you find better offers.
Initially, select 3 to 5 offers for promoting. It’s nice not to stick to one offer only. Testing more than one offer will increase your chances of finding a good converting one.
COMPLEMENT
No complementary training is necessary for this task.
WHAT’S NEXT?
Define a niche for your YouTube channel and select 3 – 5 offers to promote.
Once done, you can CLICK HERE to go to the next task.
DO NOT SKIP THIS – Read carefully before you get started
Welcome to our training on Video Marketing!
In this training you’ll learn a proven method for promoting CPA offers on using YouTube videos.
Important things to keep in mind:
* You won’t get rich with this method. Your goal here will be to promote offers with free traffic, make a budget and then switch to a paid advertising strategy. If you already have a budget for advertising, consider the paid traffic modules.
* This method will be a little more time consuming than the others. Instead of investing a small amount of money, you’ll invest a little more time.
* No advanced video editing skills are required, you’ll learn everything you need to know in the next lessons.
Now, let’s talk about the best way for you to implement this training module and achieve results.
First, follow the lessons in the order that they are presented to you.
The module is in a task-by-task (or step-by-step) format. Inside each lesson you’ll find 4 elements:
OBJECTIVE The objective of the lesson will be right on top and it will tell you exactly what you’re supposed to accomplish with that lesson.
TRAINING The training will show you, in details, how to achieve the objective. What to do, where to clicks, what to avoid, etc. You’ll have clear directions and demonstrations to follow.
COMPLEMENT The complement will be one or more additional training lessons. They are not mandatory, but can help you execute the task more efficiently.
WHAT’S NEXT? This part will tell you what to do next and how to move on to the next task.
Go through the lessons one by one. Be patient and persistent. Take the time to study the lessons, watch the videos and complete each task carefully.
When you complete all the tasks of this module, you’ll have a routine for creating videos regularly, which will drive traffic to your offers.
Stick with the routine and after a few videos you’ll start to see the results.
When you create your first videos, the process will be slow as you’ll be learning it.
Once you’re familiar with the process and start creating more videos, you’ll be able to execute the tasks much faster.
If you have questions or need help during the process, get in touch with the support.
For regular questions, please, use the community. First, search for similar questions as someone may have already asked the same question and you may get an instant answer. If it’s not the case, create a new topic (don’t use an existing one) and post your question. We will get back to you asap.
If you have a private questions that involves sharing data from one of your videos or offers, use the support section.
Don’t send support requests by email or on social media. If you do that, you won’t get a reply. You need to use the support section here in this private area.
WHAT’S NEXT?
You’re now ready to start your Video Marketing journey!
In this module you’ll learn how to promote CPA offers using “Facebook Angle-Oriented Campaigns”.
Meta Ads is a huge platform. There are many methods for running ads there and not all of them are a good fit for promoting CPA offers (especially if you’re a beginner). However, the method you’ll learn here is a simple, affordable and 100% proven way to make money with CPA offers even if you’re on a tight budget.
Follow the lessons in the right order, take action and you’ll soon be crushing Facebook!
Here you’ll learn how to turn your campaign into a winner by properly optimizing it.
TRAINING
No campaigns starts off with a positive ROI. No campaigns.
Understand that you’ll not make money before optimizing your campaign and prevent yourself from feeling frustrated after your first campaign test/run.
All campaigns require optimization before they become profitable.
We don’t find winning campaigns, we build them.
The video below will show you how to properly optimize your Facebook ad campaign.
Practical optimization tips
Below are some simple and practical optimization tips to help you achieve better results with your campaigns.
Campaigns, ad sets and ads – Facebook campaigns have these 3 levels. A campaign can have multiple ads sets and each ad set can have multiple ads. At the campaign level we define the objective (e.g. traffic, leads, engagement, etc). At the ad set level we define the targeting (e.g. location, demographics, interests, etc). At the ad level we define the ad copy and media/creative.
Link Click-Through Rate – This metric is also called of Link Click CTR and it’s important to measure the performance of your ads. Typically, a Link Click CTR above 2.5% (for the Facebook news feed placement) is decent. If your ads are below this number, they’re under performing. In order to find this metric, go to your ads manager and then go to the “Ads” tab. If you don’t see it there, click the button to add more columns and select it. Make sure not to confuse this metric with the “Clicks All (CTR)” metric as they’re not the same.
CPA network data – For checking the total clicks to the offer and conversions, go to your CPA network and generate a report. Ensure that the dates for the Facebook report and the CPA network report match.
Not too fast, not too slow – When promoting free lead generation offers, give it 15 – 20 link clicks to start optimizing it. Then, run another test for the same amount of clicks (approx) and optimize again. Letting a bad campaign run for too long may kill your budget, but making changes too fast can lead to bad decisions.
What’s wrong with my campaign?
Ads with a low CTR – For Facebook mobile news feed (most common placement for a new campaign), we usually aim for a very minimum of 2.5% Link CTR. Ideally more. If your ads are not achieving that, split-test more images and a different ad copy, too. If no effect, try more specific targeting (make sure to use multiple interest levels/fields as shown in the campaign set up video, each level with one type of interest). If you still don’t manage to get a decent CTR and the campaign isn’t converting either after a few tests with more ads and different targeting, consider promoting another offer (or the same offer to a completely different audience).
Landing page generates few clicks to the offer – If you notice that people are clicking the ads, but not clicking-through to the offer (they’re leaving on the landing page), split-test different landing pages. Start with testing very different pages… different template, copy and image. When you find a winner, you can then just tweak it and run small tests to see if you can make it even better. If you test a few different landing page ideas and don’t see an improvement, consider promoting another offer (or the same offer to a completely different audience).
Ads and landing page doing well, offer not converting – In this case, consider split-testing other offers. If you find a very similar offer, simply replace the affiliate link on your landing page and see if the new offer converts better. If you test a few offers and it doesn’t convert, it’s better to move on. Run another campaign targeting a completely different audience.
Common mistakes
Not enough ads – Test multiple ads. If Facebook is giving just a few of your ads impressions, pause them and let the others run.
Bad landing page – Creating a good landing page oftentimes requires some research. Finding similar pages, checking other offers, analyzing what people are saying on social media, etc. Also, using copywriting techniques can be helpful (check the resources section for copywriting lessons).
Wrong offer – It’s a lot easier for a beginner to run campaigns promoting free lead generation offers. Sometimes, people start off with offers that have a high payout and struggle to get results. The reason for that is because a higher payout also means a more complex action that’s required for the conversion to occur. Thus, offers with a higher payout may require more data to be tested. While it’s possible to expect conversions with few clicks when promoting simple offers, more complex offers need more traffic to convert. For this reason, 30 clicks to a free lead gen offer is enough to draw some conclusions and start the optimization, but a credit card offer would most likely require 3x to 5x more clicks.
Not optimizing – No, absolutely no campaign starts off with a positive ROI. We don’t simply find winning campaigns, we build them. Don’t expect to make money before you optimize your campaign.
Messy targeting – In the campaign set up lesson, I explain that you should use different interests levels. Make sure to do that in a coherent way. For example, if you want to target parents with a high income and that like sports, use one level for parenting related interests/demographics, another for sports and another for income. Don’t out everything together in the same level.
Facebook Pixel
You don’t need to use your Facebook pixel initially.
COMPLEMENT
No complementary lessons are necessary.
WHAT’S NEXT?
This is the last lesson!
Now, you need to:
1 – Optimize your campaign and see if you can turn a positive ROI with it.
2 – If yes, then gradually increase your daily budget so that you can invest more and earn more (scale the campaign). If not, repeat the process for a new campaign.
On average, 1 out of 3 campaigns turns a profit and can be scaled to 3 or 4 figures a day.
In case your very first campaign doesn’t turn a profit, don’t panic. Just repeat the process for another campaign and you’ll soon have a big winner to scale!
It’s time to take action! Now, you’ll set up your campaign on Meta Ads and start getting traffic.
TRAINING
This is a step-by-step video on how to set up your ads using Meta’s ads manager.
The video is a bit long, but make sure to watch it in full to avoid mistakes.
Create a fan page
You’ll need a fan page to run your ads on Facebook.
Creating a fan page is very simple and you can do it simply by following the steps here.
Don’t worry about content or categories, mark what you think is the best. In fact, any settings will work, so even if you select an unrelated category, for example, it will work.
Create a general fan page with a generic name (e.g. Online Explorer, Deal of the Day, etc) and a generic profile picture. This will allow you to run all your campaigns with the same fan page, instead of creating multiple ones.
All people will see will be your fan page, they’ll not see your profile or name.
Common Mistakes To Avoid
Targeting both mobile and desktop – In the placements section, check if you’re targeting mobile only. For some specific campaigns that allow only desktop traffic, you may want to go with desktop only, but you’ll never target both mobile and desktop with the same campaign.
Targeting multiple countries – It’s always one country per campaign.
Enabling multiple placements – Start with one placement only. Usually, “Facebook -> News feed” is a good starting point. You can test others later.
Enabling “advanced targeting” – Disable this as it will make your targeting too broad for this method.
Use interests, demographics and behaviors properly
You need to make the audience more targeted by using more interests.
On Facebook, we can have multiple levels of interests. For interests at the same level, Facebook will use the operator ‘OR’. It means that anyone who matches one of the interests will be able to see your ad.
However, Facebook uses AND between the interest levels. Thus, if you use multiple levels someone will need to match at least one interest per level to be able to see your ad.
For adding a new level/field, you can just click the “narrow further” button below the interests field.
Facebook Pixel
You don’t need to use your Facebook pixel initially.
COMPLEMENT
No complementary lessons are necessary.
WHAT’S NEXT?
Create your landing page, analyze it, improve it and test it to make sure that everything is working fine.
Once you’re done, CLICK HERE to go to the next task.
You’ll learn how to create quality Facebook ads that generate traffic and engagement and that don’t create compliance issues.
TRAINING
The video below will show you how to create quality Facebook ads:
Compliance
Nowadays, compliance is a key element with absolutely any ad platform. And it’s not different with Meta.
To make sure that you make your ads compliant and avoid problems, please, review the best practices lesson here.
Examples
Important: At this point, you’re supposed to find the images and save them on your computer. You should also write the ad copies and save them on a text file. You’re not supposed to set up the ads yet. This will be covered in one of the next lessons.
Common Questions & Answers
1 – How can I find images?
You can search for images on Google and click the “Tools” button to select images with “creative commons license”.
Alternatively, you can use free stock image directories. If you simply search on Google for “free stock image sites” (without quotes) you’ll find plenty of directories with images that you can use.
Also, you can use AI tools such as Imagine.art for generating images (AI tools are not always free, so you may want to sue the other options if you’re on a budget).
2 – How many images do I need?
Make sure to watch the video above, this information is there.
3 – Can I create or edit images?
Yes, sure. Canva is a nice tool with a free version that you can use for that.
It’s always nice to make the images more eye-catching.
4 – What’s the ideal image size?
Ideal would be 1080x1080px. However, any relatively large images will work fine, just avoid images that are too small.
COMPLEMENT
Here are some complementary lessons that will help you create better ads:
Here you’ll learn how to create a landing page and use it to skyrocket the conversion rate of your campaign.
TRAINING
A landing page is an intermediate page between the ad and the offer.
Instead of clicking the ad and going directly to the offer, your visitors will first go to your landing page and only after clicking the button on your landing page they’ll go to the actual offer.
The landing page is one of the most crucial elements of a campaign for 2 reasons:
1 – It can protect your account: most CPA networks have affiliates promoting their offers with spammy tactics. It leads the platforms (including Meta) to blacklist their links. Thus, if you submit an ad with a direct link to the offer, you may have your ad rejected or your account banned. On the other hand, if you use your landing page you won’t have problems.
2 – It increases conversions: the landing page is where you have the chance to communicate with your audience and convince them to take the offer. Most CPA offers have very simple registration pages. The reason for that is because they need to suit traffic from all affiliates (each affiliate targets a different audience and uses a different traffic source). For example, suppose you’ll be promoting a gaming offer called “Game X”. In order to do that, you’ll be targeting the fans of a similar game, let’s say “Game Y”, and you’ll be pushing them to try Game X. Game X’s registration page won’t mention Game Y and won’t have any direct comparison between those 2 games as that’s your angle and not every affiliate is doing the same and targeting Game Y fans. Therefore, you need to use your landing page to connect the dots between Game X and Game Y and get Game Y’s fans interested in playing Game X. Only then you’ll send them to the registration page (Game X’s offer).
Here’s a video to help you create killer landing pages:
CPA Tools
You can click here and log in into your CPA Tools account for creating your landing page.
The password to access CPA Tools is the original one you received for this members area (even if you have already changed your password here).
CPA Tools is included in your membership, so you won’t have any additional cost, but here are some important things to keep in mind:
CPA Tools is NOT a page builder. You won’t be able to use it build pages from scratch or change the structure of existing templates. CPA Tools is a software for setting up landing pages with preexisting templates (the same ones I use for running my own campaigns). The idea is that you can just change the color, image and copy, insert your affiliate link and have a landing page ready to use. In case you want to use your own software for creating landing pages, you can do it as your risk. Of course, it’s not a problem to create the pages with a different software, but the templates inside CPA Tools have been tested and validated. If you use other templates, it’s your decision.
Check out the tutorials. Right after you access your CPA Tools account, you’ll be able to scroll down and find multiple tutorials on your dashboard. Make sure to watch those tutorials to learn how to use the software.
Don’t use opt-in templates. CPA Tools can be used for list building campaigns as well, but it’s not what you’ll be doing in this module. When selecting a template, make sure that it doesn’t have the opt-in tag. The page you’ll create will be a simple bridge page with a button to the offer (your affiliate link). No integration with an autoresponder or opt-in form will be necessary.
Most templates fit any niche. The vast majority of the templates can be used in any niche. For example, you can select a template in the “dating” category and use it for a campaign that’s not related to dating. All you need to do is to change the image, copy and color scheme. Also, you’ll be able to select a domain in a different category.
CPA Tools provides hosting and domains. You won’t need to host your pages. Once you finish setting up a landing page, you’ll be able to start promoting it immediately as it will be on our server. In case you’d like to download the pages and host them on your server with your domains, it’s possible, but it’s not advisable that you do it unless you have the technical skills to do it.
No need to verify a domain with Meta. Meta requires that advertisers verify domain ownership for doing certain things. However, you won’t need to do this for now, so you can use the domains available inside CPA Tools.
Common Landing Page Mistakes
These are common mistakes that people make when creating their first landing pages. Pay attention to the items below and make sure to avoid the mistakes.
Poor landing page copy – do your best to write nice copy. Check out the complementary training lessons below, make proper research and put in some effort to create a landing page that will help you increase conversions. Creating any random landing page won’t make your campaign profitable, you need to create a good landing page. Here are examples of good and bad landing pages:
More landing page examples…
Incomplete landing pages – Watch the CPA Tools tutorials, learn the purpose of each field and make sure to set up the landing pages properly. For example, never use the default URL, which will look like this /page_8467579834. Instead, replace it with a friendly URL such as /playrpg (it has to be related to your offer, obviously). Also, edit the page’s title as it is the title that shows up on the browser tab.
Sometimes less is more – Don’t use too much text and also avoid too extravagant backgrounds that can make it hard to read the text. Keep it simple and clear.
Don’t be lazy, don’t find excuses – If you’re doing it for the first time, check out the tutorials, analyze the examples and put in some effort to create a good landing page. Also, it may be necessary to make some research about your audience, your offer and other competing offers to come up with ideas. Take the time to do it.
COMPLEMENT
Here are some complementary lessons that will help you create better landing pages:
The angle is one of the most important elements of a successful campaign. Here you’ll learn how to use it efficiently.
TRAINING
Most people don’t know how to come up an angle. This is normal and the video below will show you how to do it.
Watch it carefully and don’t skip this lesson. A campaign without a solid angle has little to no chance of turning a profit.
Important!
An angle is not copy.
Elaborating an angle isn’t the same as writing a headline for an ad or landing page.
In fact, the headlines you’ll create will be based on your angle.
An angle is a core benefit of an offer that perfectly suits a specific audience.
For example, if a survey website offers people the chance to get paid for taking surveys, what are some of the core benefits of this offer?
It’s a simple way to “trade” time for money
It’s a way of making some extra money without having any special skills or knowledge
It’s something more rewarding (for doing during spare time) than wasting time on social media
These are some benefits… but who can benefit from them?
Let’s pick the first benefit to elaborate more on it…
Who might be interested in trading time for money?
Perhaps retirees who are in a bad financial situation. They most likely need some extra money and probably have a lot of free time.
On the other hand, a busy business person with a high income wouldn’t be interested in trading time (which is scarce for them) for extra money (they already make a lot more than that).
Another potential audience would be stay-at-home moms. Those moms may be interested in contributing with the household income at the same time that they stay at home taking care of their babies.
After this analysis, we can come up with an angle for the campaign. For example:
Promote the offer to stay-at-home moms and help them feel better as they contribute to the household income and bills.
If this is the angle, then the campaign should target stay-at-home moms and the copy (ads and landing page) should be related to this audience and benefit.
Notice that, in this example, we wouldn’t simply create a random campaign for the survey site telling anyone “hey, sign up here to take surveys and make money”. Instead, we would have a specific audience to target and a specific way for approaching them and making the offer relevant for them.
The survey example above was just that: an example!
You can use the same process to come up with angles for offers in any niche.
You can also research on Google, social media (I like Reddit) or even ask an AI tool to help you come up with benefits for the offer and then find potential audiences that might be interested in those benefits.
Benefit + audience interested in that benefit = angle!
COMPLEMENT
Here’s a video that can help you elaborate killer angles:
WHAT’S NEXT?
Define an angle for promoting your offer. At this point, don’t worry about writing copy for ads or landing pages, just make sure that you have an angle (core benefit for a specific audience) in mind.
Once you’ve decided on the angle, CLICK HERE to go to the next task.
Here you’ll learn how to find a good CPA offer for you to promote with an angle-oriented campaign on Facebook.
TRAINING
Before you can find an offer, you need to have joined a CPA network. If you haven’t done so yet, make sure to return to the basic training module and follow the steps there.
If you already have an account with at least one CPA network, here’s how to choose an offer to promote:
Common Questions & Answers
1 – What if the offer requires approval? Can I still promote it? How should I apply to run the offer?
First of all, prioritize public offers that you can promote without the advertiser’s approval.
In case you decide to go with one that requires approval, submit the request and explain that you’ll be promoting the offer with social PPC (or Facebook ads). You can also mention that you’ll start with low volume and will scale after the advertiser assesses the quality of the leads.
2 – Is it ok to promote DOI (Double-Opt-In, requires email confirmation) offers?
Yes, it’s fine to promote DOI offers.
3 – What are the best niches or verticals for this method?
Surveys, freebies, email submits in general and most offers that convert upon a simple action (short form submit, free registration).
4 – Is it ok to promote desktop-only offers?
You can promote those offers. However, since they don’t allow traffic from mobile devices, they can be more expensive to promote. So, if possible, start with mobile friendly offers.
5 – Is it ok to promote offers that require a download to convert?
Those offers are not ideal. Most offers that require a download are for online games. Those downloads are usually for desktop users only and files are large. Initially, avoid those offers.
6 – Is it ok to promote offers that require users to accomplish something (e.g. play a game to certain level, take a certain number of surveys, etc)?
Those offers are not ideal for this method as conversions tend to be delayed. Instead, focus on offers that require registration only.
7 – When I try to access my offer, it redirects me to something else or I see an antivirus warning. Why does it happen?
CPA networks have something called “geo-redirection”. It’s a feature that protects their merchants.
Basically, the merchant will inform which countries they want traffic from and visitors from other locations will not be sent to the offer.
Therefore, if an offer allows US traffic only, anyone trying to access it from a different country will be redirected to another offer. If another offer isn’t available for that visitor, they’ll see an error message or will go to any general website (e.g. google.com).
This ensures that the merchant receives only traffic from the locations they’re interested in.
Many affiliates promote offers with SEO and other methods that can’t really ensure that only traffic from the correct locations will be sent to the offers. For this reason, the geo-redirection feature is important.
For you to view offers that are not available for your country, you can use a free online proxy that’s located in one of the allowed countries or use a VPN (I use and recommend StrongVPN).
COMPLEMENT
No complementary training is necessary for this task.
WHAT’S NEXT?
Choose one CPA offer to promote. Initially, don’t start with multiple offers, go with one offer only. After you set up a full campaign and get familiar with the process you can start running more campaigns simultaneously..
Once you’ve selected the offer you want to promote, CLICK HERE to go to the next task.
