Advanced Modules

TikTok

November 10, 2023 WILLIAM SOUZA Advanced Modules

Minimum recommended budget: $300 flat

In this module you’ll learn how to promote CPA offers using TikTok ads.

TikTok is Facebook’s top rival and one of the biggest social media platforms.

Follow the lessons and complete the tasks in the order that they’re presented to you.

Good luck in your native journey!

Introduction to TikTok

OBJECTIVE TikTok is Facebook’s main rival in the social media arena and we’ll show you how to crush it with CPA. TRAINING Watch the video…

Task 1: Find a suitable offer

OBJECTIVE You’ll learn how to find the right offers for promoting on TikTok. TRAINING Watch the video below to learn how to find solid offers…

Task 2: Create an angle

OBJECTIVE The angle is one of the most important elements of a successful campaign. Here you’ll learn how to use it efficiently. TRAINING Most people…

Task 3: Create a landing page

OBJECTIVE Here you’ll learn how to create a landing page and use it to skyrocket the conversion rate of your campaign. TRAINING A landing page…

Task 4: Create your ads

OBJECTIVE You’ll learn how to create quality TikTok ads that generate traffic and engagement and that don’t create compliance issues. TRAINING The video below will…

Task 5: Create a pixel

OBJECTIVE You’ll learn how to create a TikTok pixel for your campaigns. TRAINING The video below will show you how to create a pixel for…

Task 6: Set up your campaign

OBJECTIVE You’ll learn how to set up an ad campaign on TikTok. TRAINING The video below will show you the exact process for setting up…

Task 7: Test and optimize

OBJECTIVE Here you’ll learn how to turn your campaign into a winner by properly optimizing it. TRAINING No campaigns starts off with a positive ROI.…

Tracking

November 25, 2020 0 WILLIAM SOUZA Advanced Modules

In this module you’ll learn how to track your ad campaigns

What is tracking?

In this lesson you’ll learn what is tracking and how it can affect your campaigns Watch the video below to understand the concept and goals…

Why and when to track?

In this lesson you’ll learn when it’s the right moment to start tracking your campaigns. Tracking can be very powerful and useful, but it’s not…

Basics of tracking

In this lesson you’ll learn the basics of tracking. These are things you need to learn before you start using any tracking tool. http://player.vimeo.com/video/466892216

Tracking tools

In this lesson you’ll learn more about tracking tools. Choosing the right tool is important as it can save you money and also avoid unnecessary…

Native Advertising

November 25, 2020 0 WILLIAM SOUZA Advanced Modules

We have released an updated version of this module!

You can access the updated module here.

This page will be taken down soon.

Preparation: What is native advertising?

In this lesson you’ll understand how native advertising can help you in your business. Native advertising is a great model for generating quality traffic and…

Task 1: Best platforms

In this lesson you’ll learn about the best native ad platforms. There are many native ad platforms on the internet, but it’s important to choose…

Task 2: Targeting and placements

In this lesson you’ll learn how to target the right audience with native ads. Understanding how to use the targeting options available is vital as…

Task 3: Niches & offers

In this lesson you’ll learn how to choose the best offers for native advertising. One of the awesome things about native advertising is that it…

Task 4: Landing pages

In this lesson you’ll learn how to create landing pages for native ad campaigns. The video below will show you how your landing pages should…

Task 5: Campaign set up on Outbrain

In this video you’ll learn the steps to set up a campaign on Outbrain’s platform It’s time for action! Follow the steps in the video…

Task 6: Tracking, optimizing and scaling

In this lesson you’ll learn how to properly track and optimize your campaigns. Just like on other platforms, native ad campaigns rarely start with a…

List Building

November 25, 2020 0 WILLIAM SOUZA Advanced Modules

In this module you’ll learn how to build email lists for promoting CPA offers

Preparation: Why to build a list?

Here you’ll understand why you should build an email list. Building an email list is one of the oldest and still one of the most…

Preparation: When to start building a list?

Here you’ll understand when it’s the right moment to build your list. Even though list building can be very profitable in the long run, it…

Task 1: Choosing an autoresponder

In this lesson you’ll learn how to choose a good autoresponder. The autoresponder is the most important tool for email marketers. Choosing the right autoresponder…

Task 2: Defining your audience

In this lesson you’ll learn how to define the target audience for building your list. And this is one of the most important steps of…

Task 3: Choosing a giveaway

In this lesson you’ll learn how to choose a nice giveaway for capturing emails. This is a very important step, because a good giveaway will…

Task 4: Best offers to promote

Here you’ll learn how to choose the right offers to promote to your list. Promoting CPA offers with email marketing is a bit different than…

Task 5: Creating an opt-in page

In this lesson you’ll learn how to build a killer opt-in page. This is a very important step, because a good giveaway will not only…

Task 6: Creating an email series

In this lesson you’ll learn how to create a solid follow up series. This will help you engage your new subscribers, establish a solid relationship…

Extra: Email marketing and social media

Here you’ll learn how email marketing and social media can connect. Many people think that social media is the new thing that will replace email…

Task 7: Optimizing your email marketing

In this lesson you’ll learn how to optimize your email marketing. Optimization is key for any type of online business. And it’s not different for…

Incentivized CPA

July 23, 2020 1 WILLIAM SOUZA Advanced Modules

This module will show you how you can promote incent CPA offers with tested and proven strategies

Introduction

Welcome to the Incent CPA training! This video will show you how you can benefit from the lessons in this module. https://player.vimeo.com/video/275842404

The Basic Concept

Learn how incent CPA works and why it’s a great opportunity for you to profit https://player.vimeo.com/video/276070535

What Is Incentivized CPA?

Learn what is incentivized CPA marketing and how you can get started with this model https://player.vimeo.com/video/276250029

The Psychology Of Using Incentives

Using incentives to promote offers can be very powerful. Understand the psychology behind it and skyrocket your conversions! https://player.vimeo.com/video/276635648

The Basic Strategy & Process

Learn the basic strategy you need to use in order to succeed with incent CPA https://player.vimeo.com/video/276721250

What You Need to Start Earning

Learn the first thing you’ll need to start earning commissions with incentivized CPA https://player.vimeo.com/video/276893418

The Content

Learn what type of content you should use for promoting incentivized CPA offers https://player.vimeo.com/video/277123408

How To Get Content

Learn how you can get content for your incentivized CPA campaigns https://player.vimeo.com/video/277294336

The Traffic

In this video you’ll learn more about the type of traffic you’ll be using to promote incent CPA offers https://player.vimeo.com/video/277648850

The Software

Learn more about the software tools that can help you with your incent CPA campaigns https://player.vimeo.com/video/278201168

Joining The Networks

Learn how you can join CPA networks that have good incentivized offers https://player.vimeo.com/video/278534163

Strategies And Execution

Learn how you can use efficient strategies in your incentivized CPA campaigns https://player.vimeo.com/video/278807725

Boosting Conversions

Learn how you can boost your conversions and make more money with your traffic https://player.vimeo.com/video/279149698

Split Testing To Increase Profits

Learn how you can split-test elements in your campaigns to increase your profits https://player.vimeo.com/video/279703537

Final Video

In this final video of the series you’ll learn more about CPA Lead and will take a sneak peek at the Incentivizer https://player.vimeo.com/video/279704516

Media Buys

July 23, 2020 2 WILLIAM SOUZA Advanced Modules

In this module you will learn how to take your media buying campaigns to the next level by improving your margins.

Direct-to-site media buys 1

On thsi video you will learn how to do media buying without using platforms. This model requires a slightly better budget, but can also make…

Direct-to-site media buys 2

On this video you will continue to learn about the process of setting up media buying campaigns without the platforms. https://player.vimeo.com/video/136950194

Advanced Facebook

July 22, 2020 0 WILLIAM SOUZA Advanced Modules

In this module you will learn additional strategies for Facebook ads that can increase the potential of your campaigns.

Facebook & Spying

On this video you will learn how to use a spy tool and get ideas for campaigns on Facebook based on what other marketers are…

Facebook & Apps

On this video you will learn how to create viral actions on Facebook using apps and then take advantage on them to increase the potential…

Facebook & Retargeting

On this video you will learn more about using Facebook with retargeting, which is a powerful advertising model that has been gaining popularity. https://player.vimeo.com/video/136863143

Audience Insights

On this video you will learn how to use a feature that Facebook has called Audience Insights to improve the targeting of your campaigns and…

Instagram Ads

July 22, 2020 0 WILLIAM SOUZA Advanced Modules

In this module you’ll learn how to run ads on Instagram for promoting CPA offers

Preparation: How to take action

Here you’ll learn how to get started with Instagram ads Instagram can be a powerful traffic source for promoting CPA offers in a variety of…

Preparation: Understanding Instagram

Here you’ll understand how Instagram works and how you can use it efficiently Instagram is similar to Facebook, but it’s definitely not the same. This…

Preparation: Best practices

In this video you’ll learn how to avoid ad rejections and account bans with Instagram One of the main concerns people have when starting to…

Preparation: Requirements

Here you’ll learn what you need to get started with Instagram ads Instagram advertising isn’t rocket science, but you do need a few things to…

Preparation: Campaigns

In this video you’ll understand how you’ll structure your Instagram ad campaigns Before you get started, it’s important that you understand how your campaigns will…

Task 1: Research hot topics

Here you’ll learn how to make proper research for your campaigns Research is one of the key elements for building successfuladvertising campaigns of any nature.…

Task 2: Choose your niches & offers

In this lesson you’ll learn how to choose the best niches and offers for Instagram Instagram is amazing and you can run offers in many…

Task 3: Define your angle & targeting

In this lesson you’ll learn how to come up with solid angles for your campaigns Instagram is amazing and you can run offers in many…

Task 4: Create your ads

In this lesson you’ll learn how to create efficient Instagram ads for your campaigns Instagram is a visual social media platform and creating efficient ads…

Task 5: Create your landing pages

Here you’ll learn how to create high-converting landing pages for Instagram The landing page is one of the most important elements of a campaign, because…

Task 6: Install your Facebook pixel

Using your Facebook pixel is important on Instagram, too Installing your Facebook pixel can help you improve your campaigns in the future by using Custom…

Task 7: Set up your campaign

Here you’ll learn the step-by-step process to launch your Instagram ad campaign Instagram ad campaigns are set up via Facebook’s Ads Manager. However, it’s advisable…

Task 8: Test and optimize

Here you’ll learn the optimization process for Instagram campaigns The video below will show you the main optimization rules for Instagram ad campaigns. However, after…

Task 9: Create CAs and LLAs

Using Custom Audiences and Lookalike Audiences can help you get better results You can use the data collected by your Facebook pixel to create Custom…

Task 10: Scale

Scaling campaigns correcty can help you multiply your profits Found a profitable campaign? Awesome! Now, it can be a good idea to scale it and…

Resource: Printable action plan

Congratulations on completing this module! You arenow ready to run Instagram ad campaigns and profit big! In order to help you with setting up your…

Resource: New Instagram account

Need to create a new Instagram account? It’s advisable that you create an Instagram account for running ads and don’t use your own personal account.…

Resources: Common questions

Here you will find the most common questions and answers of this module’s strategy This is a very important section as it contains the most…