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Here you will find the most common questions and answers of this module’s strategy

This is a very important section as it contains the most common questions that CPA Evolutioneers have after they start running CPA campaigns on Facebook for the first time.

Of course, you can always get help by using the “Support” section or by making a post in the community.

But, sometimes, the fastest way to get clarify a doubt is simply to check out this section and see if your question is in the FAQ.

This way, you can get an instant answer to your question and keep working on your campaigns with no interruption!

In case you don’t find an answer here, the second fastest way to get an answer is to try to use Google.

If you’re not familiar with a term, for example, Google may be of great help and also provide you with an instant answer to your question.

If you still have a question after using this section and searching on Google, then don’t hesitate to get in touch with your coach!

Frequent Asked Questions

Can I direct link or should I always use a landing page?
You should always use a landing page. No exception. A landing page will allow you to properly pre-sell the offer and keep your Facebook ads account safe. You can click here to watch the recording of a webinar where I explain this in details.

What is the ideal potential reach for a campaign on Facebook?
The minimum should 30,000 people, less than that may be not worth it as the campaign will be short living. There’s no maximum, but it’s important to ensure that the campaign is targeted and the audience isn’t too broad. Remember that you should always have a specific angle and target a specific audience with a common interest/problem.

Can I promote offers that are not SOI (Single Opt-In)?
Yes, absolutely. SOI offers tend to be a bit cheaper to test and starting with them is usually a good idea. But it doesn’t mean that DOI, CPP and other offers are not good. If you have a strong angle for the offer, give it ago. Just avoid offers that require a payment from the end-user to convert.

Can I promote “make money online” offers on Facebook?
You can, but you need to be careful. Don’t promise people exact figures, don’t make exaggerated claims and don’t promote shady offers. When promoting survey offers tell people that they can earn rewards and don’t focus too much on the money aspect.

How many images, copies and landing pages should I split-test initially?
You don’t have to split-test too many ads and landing pages in the beginning. You can start with one landing page and one copy and test a few different images. Set up 1 campaign, 1 ad set and 3 or 4 ads under the ad set (same copy, different images). Once you start gathering data, you can start tweaking and testing the other elements. You can click here to watch webinar recordings where I cover split-testing in more details.

Do I need a tracking tool for optimizing the campaigns?
Good news! You don’t. Not for simple angle-oriented campaigns on Facebook. You can just get your metrics and do manual optimization. You can click here to watch a webinar recording where I cover this in more details. Also, have a look at the materials under the “Resources” section and you’ll find more information on optimization and controlling metrics.

Will I get my Facebook Ads account banned if I promote CPA offers with it?
The short answer I no. If you follow the instructions EXACTLY as they are in the training, this isn’t likely to happen. However, Facebook’s behavior isn’t always predictable, so it’s not possible to guarantee 100%. The chance of it happening (assuming that you implement the raining correctly) is minimal, but not completely inexistent (technically, any advertiser is at risk, even if it’s a very small tiny risk). If it happens, though, don’t worry, it’s possible to get a new Facebook Ads account as explained in this video.

Should I create a new Facebook Ads account right away to be safe in case of an eventual ban?
It’s not advisable, but it’s possible. You don’t have to do it, but if you decide to do it, make sure to use the right process and create a new account that Facebook can’t associate with the old one as it’s against Facebook’s terms to have multiple accounts. You can click here to watch a video on how to create a new Facebook Ads account.

Where can I find or edit images to use with my Facebook ads?
You can click here to watch a video that explains how to find images and here to watch a video that explains how toedit them for free.

Here you’ll find recommendations for webinar recordings and videos that can help you with implementing the method

Facebook Ads common mistakes

Common campaign mistakes

The stages of optimization

Facebook advertising tips

Avoiding Facebook bans

Facebook Ad Strategies

Angle & Positioning

Facebook Audience Layering

Where To Get Free Images

Where To Edit Images Free

Facebook Ads – Basic Optimization

Facebook Ads – Targeting Strategies

Here you will learn how to create new Facebook accounts.

If you follow the instructions in the program exactly as they are, you’ll most likely never have problems with Facebook.

However, there are a few things that may get you into trouble and cause issues (or even a ban) to your account. The most common are:

– Not following the program properly;

– Running other campaigns (non-CPA, other businesses or programs)

– Billing issues (different name on account and CC, Facebook unable to charge CC)

– Using fake information

If one of these things (or other less common things) happen to your account and you get banned, don’t get desperate!

It’s possible to get back in the game with simple actions.

Click the link below to access my PDF guide on how to deal with Facebook Ad account bans.

DOWNLOAD PDF GUIDE

Here you will see the whole method implemented in a step-by-step way

Learning the theory is essential for implementing a method efficiently and getting results.

However, most people also benefit greatly from practical examples that allow them to visualize that theory in practice.

That’s why I created an over-the-shoulder case study that shows all the steps for setting up a campaign and making it profitable… from start to finish!

If you’d like to check it out, just click the link below and watch the videos labeled as “Gaming on Facebook”:

==> Click here to go through the OTS case study

Here it’s important to mention that not every campaign turns a profit.

Some campaigns don’t manage to reach an acceptable conversion rate and, therefore, are losers. Others do generate profits after some optimization and are winners.

The case study shows the details of a winning campaign, but if you run your first campaign following the same steps and don’t get positive results after proper optimization, then move on to the next one.

It’s normal to test a few campaigns small to find a winner that we can scale big, so don’t get discouraged if your very first test isn’t successful!

Ok, now check out the case study and enjoy it!

Congratulations on completing this module!

Congratulations! You’ve completed the main lessons of this module and you can now start running campaigns on Facebook… and flooding your CPA networks with commissions!

In order to help you take massive action, here you can download a PDF action plan that will help you go through all the tasks and use a checklist to implement the method without missing any important details.

==> Click here to download the action plan

Also, don’t forget that this is not supposed to be a lonely journey.

If you need help, with your campaigns, just click on “Support” on the left menu and get help from your coach!

Here you’ll learn how to scale your Facebook ad campaigns.

Once you find a winning campaign, this is the next step.

In this business, we test small and scale big when we find a winner.

By scaling your winning campaigns and doing more volume with them you’ll be able to increase your profits significantly.

Watch the video below first, and then check out this video to learn the exact strategies for scaling your campaigns.

Your task: once you find a winning campaign, scale it.

Here you will learn how to analyze the campaigns and optimize them.

This is one of the most crucial parts of the process… and where many beginners fail!

So, make sure to pay close attention to the video below and understand all the important rules for optimizing your Facebook Ads campaigns.

The truth is that almost no campaign starts with a positive ROI right out of the gate.

New campaign tend to have a very high cost-per-click, low CTR and few conversions or no conversions at all.

If you give up on your campaigns every time they don’t produce results right out of the gate, you’ll end up killing all your winners.

The key for making the campaigns (the ones that have potential to be winners) profitable is to properly optimize them.

For this reason, as soon as you start getting some data (impressions, clicks, relevance score, etc) with your campaigns, you should start the optimization process.

The video below will show you the main metrics that you have to control and how you can optimize them for making the numbers work in your favor.

After you watch that video, you can also watch some additional videos on optimization:

How to control your metrics

Facebook – Basic optimization

Your task: start optimizing your campaign and, if you feel that you need help to analyze your data and determine the next steps, use the Campaign Analyzer (under “Support”) to get help from your coach.

Here you will learn how to set up your campaigns on facebook to start getting traffic and collecting data for the optimization process.

Finally! It’s time for you to set up a campaign on Facebook and start driving traffic to your landing page and offer.

The video below will show you how to go through the Facebook set up process and get a campaign up and running.

Facebook has been making constant changes on their interface, so you may notice some small differences between the video and your ads manager, but those aren’t things that will affect your campaign.

Start with the “Traffic” (former “Website Clicks”) objective and get some ads set up.

When you start getting traffic and feel that you need help analyzing and optimizing the campaign, don’t hesitate to use the Campaign Analyzer, which can be found under “Support”.

Also, don’t forget to check out the Facebook ad policies and respect them to ensure that you don’t get into trouble!

Important: Never target more than one country or device type (mobile, desktop) with the same ad set. Different countries and devices may have a different performance and mixing them up will make it a lot harder to optimize the campaign. Start with one device type and one country. If the campaign does well, you can test others in the future.

Your task: Set up a campaign with a few ads.

On this video you will learn how to create high converting landing pages for your Facebook campaigns.

The landing page is your page that people will be sent to after they click the ad.

Often times, students ask me why it’s important to have this intermediate page that people see before they go to the offer… after all, isn’t that just an additional step that makes the process longer?

The fact is that the landing page is a crucial element of the process, because it’s on the landing page that you actually convince people to take the offer.

Usually, CPA offers are promoted by many affiliates and to many different audiences.

Therefore, the offer’s page is normally a general registration page that doesn’t talk to a specific audience.

Not talking to the audience and not giving them a (or a few) very good reason for taking the offer will most likely not generate the conversion, simply because people don’t fill out forms on the internet randomly and for no reason!

It’s your task as the affiliate/publisher to convince your audience to take the offer.

You know who you’re targeting, what they like and what they desperately want.

Use that on your landing page.

Give people relevant reasons for taking the offer and convince them that it will help them with the specific problem that they’re facing.

Then, just send them to the registration page (actual CPA offer) to fill out the form and get access to the product or service.

If you create efficient landing pages, you’ll dramatically increase the conversion rate of your campaigns!

If you want a more detailed explanation on that, you can check out the recording of a live training session we had on that topic some time ago. Just click here.

Ok, but how to create efficient landing pages?

That’s what the video below will show you!

You’ll learn how to create simple, straight-to-the-point landing pages that convince people to take offers (and make you money!).

Also, you don’t need to worry about domains, hosting or external tools for building landing pages.

You have all of that at your disposal with CPA Tools!

You can access the software here.

If you’re still not familiar with Smart Landers and would like to learn how to use it, just check out the tutorials on the dashboard of the software (you’ll see the dashboard right after you access Smart Landers).

Important: Smart Landers 2.0 has templates with different features. Each template has tags indicating its features. A green tag means that the template has the feature, while a grey tag means that it doesn’t have the feature. At this point, you should NOT use templates that have the ‘opt-in’ feature. Those templates are for integrating with autoresponders and capturing emails, which is not what you’ll be doing at this point.

Ok, now watch the video and learn how to build killer landing pages!

Your task: create a landing page for promoting your offer (ideally, use Smart Landers).

Here are other videos about landing pages that can be useful for you: video 1, video 2

Here you will learn how to create effective ads for your Facebook campaigns.

Now that you’ve got an angle and a targeting in mind, it’s time to start working on your ads.

Facebook ads are usually composed by an image (responsible for grabbing attention and making people notice your ad) and an ad copy (responsible for communicating a benefit and getting people to click the link in the ad).

In this video you’ll learn how to create efficient ads that will stand out, grab attention and get clicks to your offers.

At this point, you’re still not supposed to set up any ads on Facebook. The idea is that you just create mockups that you’ll be able to use when you get to the point of setting up the actual campaign on Facebook’s Ad platform.

Important instructions for creating ads:
* Recommended image size for desktop ads: 1,200 x 628 pixels.
* Recommended image size for mobile ads: 1,080 x 1,080 pixels.
* Minimum width is 254 pixels and height of 133 pixels.
* Recommended image formats are JPG and PNG.
* Images with 20% text or more could increase chances of failed delivery.

Your task: find a few images (3 to 5) that you can use for your campaigns and write a couple (2) ad copies that you can use and test with the campaign.

Here are other useful videos that you can watch: video 1, video 2, video 3.