Latest Updates

Need to create a new Instagram account?

It’s advisable that you create an Instagram account for running ads and don’t use your own personal account.

Creating an Instagram account is simple and fast.

You can go to https://www.instagram.com/ and click to sign up for a new account using Facebook. This way, it will be already connected with your Facebook account.

Another option, in case you already use Instagram with a personal account on your phone, is to create the new account within the app. Here’s how to do it:

1 – Access the app;

2 – Go toyour profile (click your photo on the bottom right)

3 – Expand the menu by clicking the icon on top right

4 – Click “Settings”

5 – Under “Logins”, click “Add account”

6 – Choose “Create new account” (in case you have created the account on your computer, you can add the account to the app on your phone here, too)

In case you need to add your Instagram account to your Facebook Business Manager (if you create it with your personal account, it should happen automatically), follow these steps:

1 – Go to https://business.facebook.com

2 – Click the menu on the top left to expand it and select “Business Settings”

3 – Under “Accounts”, select “Instagram Accounts”

4 – Click the “+ Add” button and connect your new Instagram account

Here you will find the most common questions and answers of this module’s strategy

This is a very important section as it contains the most common questions that CPA Evolutioneers have after they start running CPA campaigns on Facebook for the first time.

Of course, you can always get help by using the “Support” section or by making a post in the community.

But, sometimes, the fastest way to get clarify a doubt is simply to check out this section and see if your question is in the FAQ.

This way, you can get an instant answer to your question and keep working on your campaigns with no interruption!

In case you don’t find an answer here, the second fastest way to get an answer is to try to use Google.

If you’re not familiar with a term, for example, Google may be of great help and also provide you with an instant answer to your question.

If you still have a question after using this section and searching on Google, then don’t hesitate to get in touch with your coach!

Frequent Asked Questions

Is advertising on Facebook and Instagram the same?
There are indeed many similarities with both platforms. But they are different in many aspects, too. Having experience with one doesn’t ensure your success with the other. So, it’s advisable that you go through the Instagram training if you’ll advertise on that platform even if you already have experience with Facebook.

Is previous experience with Facebook ads mandatory for doing Instagram ads?
Not mandatory, but advisable. Previous experience with Facebook will help you implement the Instagram module with better results.

Is the ads manager for setting up Instagram ads the same that we use for Facebook ads?
Yes, it’s the same ads manager and the same process for setting up Facebook and Instagram ads. When creating a new ad, you’ll be able to choose between Facebook and Instagram in the placements section.

Can I run the same ad both on Facebook on Instagram?
Technically yes, but it’s definitely not advisable. The results will most likely be different for each platform and there are different guidelines for creating efficient ads on Facebook and Instagram.

Should I use the same Facebook pixel for my Instagram campaigns?
Yes!

Can I use data collected on Facebook (pixel) on Instagram and vice-versa?
Yes, you can. Both platforms are fully integrated and you can use data such as custom audiences and lookalike audiences that you’ve built with one platform on the other.

For beginners, is it better to start with Facebook or Instagram?
The best is to follow the order of the modules in the program and get started with Facebook ads. It’s not mandatory, but advisable.