Native Advertising

Task 6: Tracking, optimizing and scaling

In this lesson you’ll learn how to properly track and optimize your campaigns.

Just like on other platforms, native ad campaigns rarely start with a positive ROI right our of the gate.

The video below will provide you with the guidelines for proper tracking and optimization.

Task 4: Landing pages

In this lesson you’ll learn how to create landing pages for native ad campaigns.

The video below will show you how your landing pages should be for native ad campaigns.

Most of the landing page types you’ll see in the video can be created using Smart Landers 2.0. However, advertorial pages are not supported by SL2.0, so we’d like to make some HTML templates available for you here.

You probably won’t need advertorial templates until you start running more advanced campaigns. But when you get there, you can use the HTML templates or a page builder that you like.

Task 3: Niches & offers

In this lesson you’ll learn how to choose the best offers for native advertising.

One of the awesome things about native advertising is that it can be used for promoting many types of CPA offers.

Still, it’s important that you watch the video below and understand what is the easiest start and how you can pick the best offers.

Task 2: Targeting and placements

In this lesson you’ll learn how to target the right audience with native ads.

Understanding how to use the targeting options available is vital as one of the first steps to create a winning campaign is to expose the right people to your offer.

Watch the video below and learn more about the targeting and placement features available with Outbrain.

Task 1: Best platforms

In this lesson you’ll learn about the best native ad platforms.

There are many native ad platforms on the internet, but it’s important to choose well where you want to get started.

Here you’ll learn about some of the best native ad platforms and also the one that I recommend you to start with.

Preparation: What is native advertising?

In this lesson you’ll understand how native advertising can help you in your business.

Native advertising is a great model for generating quality traffic and promoting CPA offers.

The video below will show you what native ads are and how they can become an important part of your CPA business.