Resources

Case Studies

July 23, 2020 0 WILLIAM SOUZA Resources

Here you’ll find real life case studies that will teach you how to build successful campaigns with a more practical approach.

SEMRush on Instagram

This case study shows the details of a campaign that made me almost 6 figures in a few months. The format of this case study…

Prime Video on Facebook

This case study shows the details of a campaign that made me 6 figures in few months. The format of this case study is a…

How To Come Up With Killer Angles (Series)

That simple angle allowed me to build a 5 figure campaign… twice! It’s really powerful and, most importantly, will show you how being creative and…

Dating on PoF

So, here is nice video showing how to set up a quick campaign on PoF for promoting niche dating sites: https://player.vimeo.com/video/109202813

Gaming on Facebook

Here is a recent case study that shows a pretty nice campaign I set up with one of my retargeting lists. Make sure to have…

Gaming on Sitescout

This is not a new case study, it is actually from the first version of the CPA Evolution program, but I think that it’s an…

SiteScout case study

This case study will show you how to set up winning campaigns on SiteScout. https://player.vimeo.com/video/156970938

OTS Case Studies

July 23, 2020 3 WILLIAM SOUZA Resources

Welcome to this new section! Here you will find some over-the-shoulder campaigns that will help you understand the details of the process of setting up campaigns.

Welcome to the OTS campaigns section

Welcome to the OTS Campaigns section! Before going through the campaigns, please, watch the welcome video below to understand how the OTS campaigns will work…

Gaming on Facebook – Introduction

Welcome to the first campaign of the OTS section! Please, watch the video below to ensure that you take the maximum out of this experience.…

Gaming on Facebook – Choosing an offer

This video will show you what factors I take into consideration when choosing an offer to run on Facebook. https://player.vimeo.com/video/172501247

Gaming on Facebook – Researching an angle

This video will show you how to research an angle for a gaming campaign on Facebook. https://player.vimeo.com/video/172982237

Gaming on Facebook – Creating a landing page

This video will show you how to create a landing page for a gaming campaign on Facebook. https://player.vimeo.com/video/173974371

Gaming on Facebook – Setting up a campaign

This video will show you how to set up a campaign on Facebook. https://player.vimeo.com/video/174282596

Gaming on Facebook – Initial results

This video will show you the initial results of the campaign. https://player.vimeo.com/video/174575987

Gaming on Facebook – Split-testing ads

This video will show you how I create ads for gaming offers to split-test them on the campaign. https://player.vimeo.com/video/176409969

Gaming on Facebook – Data analysis and optimization

This video will show you how you can use your campaign data to predict what will happen in the next days and how much money…

Gaming on Facebook – Campaign results & lessons learned

This video will show you the results of the campaign after the optimization as well as some important lessons learned during this OTS case study.…

Video Marketing – Introduction

Welcome to this new campaign of the OTS section! Please, watch the video below to ensure that you take the maximum out of this experience.…

Video Marketing – Choose the niche

Welcome to this new campaign of the OTS section! Please, watch the video below to ensure that you take the maximum out of this experience.…

Video Marketing – We’ve got a niche!

This is just a quick update to let you know that the students chose the “dating” niche and that I’ll be getting the YouTube channel…

Video Marketing – YouTube channel

YouTube channel created! Ready to get started with the videos. https://player.vimeo.com/video/189067796

Video Marketing – First videos

This is a quick update to show the first videos that I created for the YouTube channel: Click here to see the videos As you…

Video Marketing – Tools

Hello CPA Evolutioneers! A few days ago I just uploaded the first videos to my channel (check the previous update if you missed it) and…

Video Marketing – New video

Hey, I just posted a new video on the channel. You can check it out here: Click here As you can see, none of my…

Video Marketing – Landing page

Hello CPA Evolutioneers! So, I am back to this OTS case study… to rock it and show you how to make money with video marketing!…

Video Marketing – New video

Hey, I just posted a new video on the YouTube channel: Click here to watch it The channel already has 4 videos now, which is…

Video Marketing – Social Media Syndication

Hey, This is just a quick update to let you know that I’ve done the social syndication for the videos on my channel. This is…

Video Marketing – Campaign results & lessons learned

Welcome to the final video of this OTS campaign! Check out the video below to see the results and understand how you can replicate this…

Tech Stuff

July 23, 2020 0 WILLIAM SOUZA Resources

In these modules you will learn more about the technical aspects of CPA marketing.

Tracking – BeMob

BeMob is one of the most popular tracking tools among CPA marketers. The main reason why many marketers choose BeMob as their first tracking tools…

Geo-Redirection & VPN

CPA networks have something called “geo-redirection”. It’s a feature that protects their merchants. Basically, the merchant will inform which countries they want traffic from and…

Extra Training Modules

July 23, 2020 0 WILLIAM SOUZA Resources

In these modules you will find many smart, innovative strategies that you can use to scale your campaigns, improve your ROI and take the maximum out of your traffic.

CPA Marketing With AI #4

In this training module, you’ll discover how to harness AI tools to design and produce imaginative visuals for your campaigns. Also, we’ll be introducing a…

CPA Marketing With AI #3

In this training module, you’ll learn how to write compelling copy that will generate more engagement and conversions. https://player.vimeo.com/video/899831708

CPA Marketing With AI #2

In this training module, you’ll learn how to find killer angles for your campaigns using AI. When promoting CPA offers, we need to give people…

CPA Marketing With AI #1

In this training module, you’ll learn how to decode target audiences using AI tools and prompts. This will take your campaign targeting to the next…

Advanced CPA – Outsourcing

In this video, you will learn how to outsource some tasks. It will help you focus just on the marketing aspects and speed up the…

Advanced CPA – Direct deals

In this lesson, you will learn how to set direct delas with webmasters and advertisers to improve your margins and increase the ROI of your…

Advanced CPA – Branding

In this lesson, you will learn more about creating and managing a brand that wil help you establish your presence in a certain niche. https://player.vimeo.com/video/139701289

Copywriting – Copywriting 2

On this video you will learn more about copywriting and how you can use it to create better ads and landing pages. https://player.vimeo.com/video/137168692

Copywriting – Copywriting 1

On this video you will learn more about copywriting and why developing this skill is essential for you to become a successful CPA marketer. https://player.vimeo.com/video/137168693

Training Videos & Tutorials

July 23, 2020 0 WILLIAM SOUZA Resources

Here you will find many different types of resources that can help you with the campaigns such as scripts, templates, tutorials, etc.

iOS14 – What Changes On Facebook?

Many things have been said about the iOS14 update and how it may affect your ad campaigns on Facebook. Honestly, most videos and posts out…

Combining CPA with other businesses

In this video you’ll learn how to combine the power of CPA marketing with other online business models. No matter what you’re doing… generating leads…

The Truth About EPCs

Is the EPC a reliable metric? Watch this video to find out! https://player.vimeo.com/video/256339370

What Next After Training

Done going through the training? See what to do next! https://player.vimeo.com/video/233823617

Where To Get Free Images

If you’ve been having problems to find good free images for your ad campaigns, check out the video below! https://player.vimeo.com/video/222589059

Angle & Positioning

Learn how you can find the right angle for your campaigns and create the perfect message that will make your audience complete your offers. https://player.vimeo.com/video/181925514

The 3 Ms of Marketing

The 3 Ms of marketing: the 3 things you have to keep in mind when building a marketing business. https://player.vimeo.com/video/179790602

Quick Guide For Getting Fast Approvals With CPA Networks

This is a quick guide that will help you when submitting applications with CPA networks. Make sure to take 5 minutes of your time to…

Goal When Choosing An Offer

This video will show what should be your initial goal when choosing an offer to promote. https://player.vimeo.com/video/168286535

How To Control Your Metrics

On this video you will learn how to control your metrics and optimize your campaigns. https://player.vimeo.com/video/153808775

Postback URL

On this video you will learn how to use a Postback URL. https://player.vimeo.com/video/153017123

How To Create CAs and LLAs

Here you’lllearn how you can use a smart technique to get better results with your campaigns. Afer you run a few campaigns in the same…

How To Install your Facebook pixel

Your Facebook pixel will help you optimize your campaigns in the future. By placing the FB pixel on your landing page, you’ll allow Facebook to…

Webinars

July 23, 2020 4 WILLIAM SOUZA Resources

Here you will find the registration links and replays of the webinars we host.

Live Training #159 – Live Q&A

https://player.vimeo.com/video/924429976

Live Training #158 – Live Q&A

https://player.vimeo.com/video/914032962

Live Training #157 – Live Q&A

https://player.vimeo.com/video/909506235

Live Training #156 – Live Q&A

https://player.vimeo.com/video/907097157

Live Training #155 – Live Q&A

https://player.vimeo.com/video/900418537

Live Training #154 – Live Q&A

https://player.vimeo.com/video/898180740

Live Training #153 – Live Q&A

https://player.vimeo.com/video/895423685

Live Training #152 – Live Q&A

https://player.vimeo.com/video/888046875

Live Training #151 – Live Q&A

https://player.vimeo.com/video/883593709

Live Training #150 – Live Q&A

https://player.vimeo.com/video/883095434

Live Training #149 – Live Q&A

https://player.vimeo.com/video/874398905

Live Training #148 – Live Q&A

https://player.vimeo.com/video/869847484

Live Training #147 – Live Q&A

https://player.vimeo.com/video/867517331

Live Training #146 – Live Q&A

https://player.vimeo.com/video/860514368

Live Training #145 – Live Q&A

https://vimeo.com/855767790

Live Training #144 – Live Q&A

https://player.vimeo.com/video/851991292

Live Training #143 – Live Q&A

https://player.vimeo.com/video/847647142

Live Training #142 – Live Q&A

https://player.vimeo.com/video/844072390

Live Training #141 – Live Q&A

https://player.vimeo.com/video/839019412

Live Training #140 – Target Audience Profile

https://player.vimeo.com/video/834495193

Live Training #139 – Live Q&A

https://player.vimeo.com/video/830823696

Live Training #138 – Live Q&A

https://player.vimeo.com/video/826546040

Live Training #137 – Live Q&A

https://player.vimeo.com/video/817972680

Live Training #136 – Live Q&A

https://player.vimeo.com/video/809235024

Live Training #135 – Live Q&A

https://player.vimeo.com/video/809235024

Live Training #134 – Live Q&A

https://player.vimeo.com/video/804432240

Live Training #133 – Live Q&A

https://player.vimeo.com/video/800146882

Live Training #132 – Live Q&A

https://player.vimeo.com/video/799527026

Live Training #131 – Live Q&A

https://player.vimeo.com/video/795373698

Live Training #130 – Live Q&A

https://player.vimeo.com/video/793346121

Live Training #129 – Live Q&A

https://player.vimeo.com/video/784114261

Live Training #128 – Live Q&A

https://player.vimeo.com/video/784113998

Live Training #127 – Live Q&A

https://player.vimeo.com/video/777463854

Live Training #126 – Account Bans And Other Common Questions

https://player.vimeo.com/video/767303963

Live Training #125 – Live Q&A

https://player.vimeo.com/video/763002829

Live Training #124 – Live Q&A

https://player.vimeo.com/video/758000926

Live Training #123 – Live Q&A

https://player.vimeo.com/video/752750310

Live Training #122 – Live Q&A

https://player.vimeo.com/video/748309606

Live Training #121 – Live Q&A

https://player.vimeo.com/video/745590253

Live Training #120 – Tracking

https://player.vimeo.com/video/739029755

Live Training #119 – Live Q&A

https://player.vimeo.com/video/736885154

Live Training #118 – Getting Started With CPA

https://player.vimeo.com/video/730390250

Live Training #117 – Live Q&A

https://player.vimeo.com/video/726212416

Live Training #116 – 7 Social Media Videos Mistakes

https://player.vimeo.com/video/723539583

Live Training #115 – Common Mistakes You Should Avoid

https://player.vimeo.com/video/723372007

Live Training #114 – Live Q&A

https://player.vimeo.com/video/712193723

Live Training #113 – Create Effective IG Story Ads

https://player.vimeo.com/video/709325934

Live Training #112 – Live Q&A

https://player.vimeo.com/video/709271759

Live Training #111 – Improve Your Results

https://player.vimeo.com/video/700082380

Live Training #110 – Email Call-To-Actions For High CTR

https://player.vimeo.com/video/693139179

Live Training #109 – Live Q&A

https://player.vimeo.com/video/693135680

Live Training #108 – 9 Tips For YouTube Descriptions

https://player.vimeo.com/video/684675269

Live Training #107 – Email Marketing In iOS15

https://player.vimeo.com/video/684279769

Live Training #106 – Live Q&A

https://player.vimeo.com/video/673309757

Live Training #105 – Understanding The Traffic Sources

https://player.vimeo.com/video/666320986

Live Training #104 – How To Speed Up Your Results

https://player.vimeo.com/video/657877862

Live Training #103 – Live Q&A

https://player.vimeo.com/video/653505005

Live Training #102 – Facebook Targeting 2/2

https://player.vimeo.com/video/648074830

Live Training #101 – Facebook Targeting 1/2

https://player.vimeo.com/video/642879757

Live Training #100 – What Makes A Campaign Profitable?

https://player.vimeo.com/video/642879558

Live Training #99 – 15 Hacks For Top Carousel Ads 1/2

https://player.vimeo.com/video/626754818

Live Training #98 – 6 Tips For Landing Pages

https://player.vimeo.com/video/613695422

Live Training #97 – Make Your Social Media Posts More Effective

https://player.vimeo.com/video/602014618

Live Training #96 – How To Avoid Emails Going To Spam 2/2

https://player.vimeo.com/video/602668220

Live Training #95 – How To Avoid Emails Going To Spam 1/2

https://player.vimeo.com/video/592884073

Live Training #94 – The Steps To Become A CPA Superstar

https://player.vimeo.com/video/580963993

Live Training #93 – 5 Important Lessons

https://player.vimeo.com/video/580918527

Live Training #92 – How To Avoid Adwords Bans

https://player.vimeo.com/video/571029688

Live Training #91 – 5 Ways To Lower Your FB Ad Cost

https://player.vimeo.com/video/564276631

Live Training #90 – 3 IG Optimization Tactics

https://player.vimeo.com/video/564256875

Live Training #89 – Picking A Traffic Source

https://player.vimeo.com/video/546519833

Live Training #88 – How To Write Viral Video Titles

https://player.vimeo.com/video/541354560

Live Training #87 – Getting Started With GDN 3/3

https://player.vimeo.com/video/535346984

Live Training #86 – Getting Started With GDN 2/3

https://player.vimeo.com/video/531359165

Live Training #85 – Choose ‘GOBY’ Colors

https://player.vimeo.com/video/526669604

Live Training #84 – 7 Ways To Improve Your FB Quality Ranking

https://player.vimeo.com/video/522477015

Live Training #83 – Q&A, Suggestions And Comments

https://player.vimeo.com/video/511623885

Live Training #82 – Writing Compelling CTAs

https://player.vimeo.com/video/511327061

Live Training #81 – Facebook Ad Stuck In Review

https://player.vimeo.com/video/500899895

Live Training #80 – New Members Area And Updates

https://player.vimeo.com/video/493807792

Live Training #79 – Getting Started With GDN 1/3

https://player.vimeo.com/video/491814973

Live Training #78 – 4 Fast And Simple FB Ad Tips

https://player.vimeo.com/video/481775366

Live Training #77 – A Guide For FB Ad Placements

https://player.vimeo.com/video/478103815

Live Training #76 – 5 Reasons Why Your Online Ads Fail

https://player.vimeo.com/video/471474165

Live Training #75 – 7 Elements Of High-Converting FB Ads

https://player.vimeo.com/video/466268429

Live Training #74 – Boost Instagram Video Views

https://player.vimeo.com/video/461954095

Live Training #73 – Not available

Unfortunately, due to technical issues the recording of this training session is unavailable. Sorry for the inconvenience.

Live Training #72 – 5 Factors For Choosing CPA Offers

https://player.vimeo.com/video/452894928

Live Training #71 – Learning About Google GDN

https://player.vimeo.com/video/447632324

Live Training #70 – How To Create A Great Call-To-Action

https://player.vimeo.com/video/446320347

Live Training #69 – Social Media Marketing In 7 Steps

https://player.vimeo.com/video/435068483

Live Training #68 – 5 Video Marketing Trends

https://player.vimeo.com/video/435068483

Live Training #67 – Ramp Up Your Mobile Marketing

https://player.vimeo.com/video/431267800

Live Training #66 – 3 Things To Improve Your Facebook Ads Visuals

https://player.vimeo.com/video/426247723

Live Training #65 – Facebook Learning Phase pt2

https://player.vimeo.com/video/426051988

Live Training #64 – 6 Aweome Facebook Ad Examples

https://player.vimeo.com/video/416488443

Live Training #63 – 10 Tips To Avoid Trouble With Facebook

https://player.vimeo.com/video/415636157

Live Training #62 – Essential Copywriting Guidelines During Covid-19

https://player.vimeo.com/video/406676825

Live Training #61 – Simple & Efficient Landing Page Copy

https://player.vimeo.com/video/397466750

Live Training #60 – Facebook Learning Phase pt1

https://player.vimeo.com/video/391834285