Here you’ll learn how to turn your campaign into a winner by properly optimizing it.
TRAINING
No campaigns starts off with a positive ROI. No campaigns.
Understand that you’ll not make money before optimizing your campaign and prevent yourself from feeling frustrated after your first campaign test/run.
All campaigns require optimization before they become profitable.
We don’t find winning campaigns, we build them.
The video below will show you how to properly optimize your TikTok ad campaign.
COMPLEMENT
No complementary lessons are necessary.
WHAT’S NEXT?
This is the last lesson!
Now, you need to:
1 – Optimize your campaign and see if you can turn a positive ROI with it.
2 – If yes, then gradually increase your daily budget so that you can invest more and earn more (scale the campaign). If not, repeat the process for a new campaign.
On average, 1 out of 3 campaigns turns a profit and can be scaled to 3 or 4 figures a day.
In case your very first campaign doesn’t turn a profit, don’t panic. Just repeat the process for another campaign and you’ll soon have a big winner to scale!
You’ll learn how to create quality TikTok ads that generate traffic and engagement and that don’t create compliance issues.
TRAINING
The video below will show you how to create quality TikTok ads:
Examples
Common Questions & Answers
1 – How can I find images?
You can search for images on Google and click the “Tools” button to select images with “creative commons license”.
Alternatively, you can use free stock image directories. If you simply search on Google for “free stock image sites” (without quotes) you’ll find plenty of directories with images that you can use.
Also, you can use AI tools such as Imagine.art for generating images (AI tools are not always free, so you may want to sue the other options if you’re on a budget).
2 – Is video better than image?
Make sure to watch the video above, this information is there.
3 – How can I create videos with AI?
You can definitely create great videos using AI tools, but this will incur an additional cost.
If you’d like to avoid that cost, you can create nice videos with the software and process we teach in the “Video marketing” module. Watch it here.
COMPLEMENT
Here are some complementary lessons that will help you create better ads:
Here you’ll learn how to create a landing page and use it to skyrocket the conversion rate of your campaign.
TRAINING
A landing page is an intermediate page between the ad and the offer.
Instead of clicking the ad and going directly to the offer, your visitors will first go to your landing page and only after clicking the button on your landing page they’ll go to the actual offer.
The landing page is one of the most crucial elements of a campaign for 2 reasons:
1 – It can protect your account: most CPA networks have affiliates promoting their offers with spammy tactics. It leads the platforms (including Meta) to blacklist their links. Thus, if you submit an ad with a direct link to the offer, you may have your ad rejected or your account banned. On the other hand, if you use your landing page you won’t have problems.
2 – It increases conversions: the landing page is where you have the chance to communicate with your audience and convince them to take the offer. Most CPA offers have very simple registration pages. The reason for that is because they need to suit traffic from all affiliates (each affiliate targets a different audience and uses a different traffic source). For example, suppose you’ll be promoting a gaming offer called “Game X”. In order to do that, you’ll be targeting the fans of a similar game, let’s say “Game Y”, and you’ll be pushing them to try Game X. Game X’s registration page won’t mention Game Y and won’t have any direct comparison between those 2 games as that’s your angle and not every affiliate is doing the same and targeting Game Y fans. Therefore, you need to use your landing page to connect the dots between Game X and Game Y and get Game Y’s fans interested in playing Game X. Only then you’ll send them to the registration page (Game X’s offer).
Here’s a video to help you create killer landing pages:
CPA Tools
You can click here and log in into your CPA Tools account for creating your landing page.
The password to access CPA Tools is the original one you received for this members area (even if you have already changed your password here).
CPA Tools is included in your membership, so you won’t have any additional cost, but here are some important things to keep in mind:
CPA Tools is NOT a page builder. You won’t be able to use it build pages from scratch or change the structure of existing templates. CPA Tools is a software for setting up landing pages with preexisting templates (the same ones I use for running my own campaigns). The idea is that you can just change the color, image and copy, insert your affiliate link and have a landing page ready to use. In case you want to use your own software for creating landing pages, you can do it as your risk. Of course, it’s not a problem to create the pages with a different software, but the templates inside CPA Tools have been tested and validated. If you use other templates, it’s your decision.
Check out the tutorials. Right after you access your CPA Tools account, you’ll be able to scroll down and find multiple tutorials on your dashboard. Make sure to watch those tutorials to learn how to use the software.
Don’t use opt-in templates. CPA Tools can be used for list building campaigns as well, but it’s not what you’ll be doing in this module. When selecting a template, make sure that it doesn’t have the opt-in tag. The page you’ll create will be a simple bridge page with a button to the offer (your affiliate link). No integration with an autoresponder or opt-in form will be necessary.
Most templates fit any niche. The vast majority of the templates can be used in any niche. For example, you can select a template in the “dating” category and use it for a campaign that’s not related to dating. All you need to do is to change the image, copy and color scheme. Also, you’ll be able to select a domain in a different category.
CPA Tools provides hosting and domains. You won’t need to host your pages. Once you finish setting up a landing page, you’ll be able to start promoting it immediately as it will be on our server. In case you’d like to download the pages and host them on your server with your domains, it’s possible, but it’s not advisable that you do it unless you have the technical skills to do it.
No need to verify a domain with Meta. Meta requires that advertisers verify domain ownership for doing certain things. However, you won’t need to do this for now, so you can use the domains available inside CPA Tools.
Common Landing Page Mistakes
These are common mistakes that people make when creating their first landing pages. Pay attention to the items below and make sure to avoid the mistakes.
Poor landing page copy – do your best to write nice copy. Check out the complementary training lessons below, make proper research and put in some effort to create a landing page that will help you increase conversions. Creating any random landing page won’t make your campaign profitable, you need to create a good landing page. Here are examples of good and bad landing pages:
More landing page examples…
Incomplete landing pages – Watch the CPA Tools tutorials, learn the purpose of each field and make sure to set up the landing pages properly. For example, never use the default URL, which will look like this /page_8467579834. Instead, replace it with a friendly URL such as /playrpg (it has to be related to your offer, obviously). Also, edit the page’s title as it is the title that shows up on the browser tab.
Sometimes less is more – Don’t use too much text and also avoid too extravagant backgrounds that can make it hard to read the text. Keep it simple and clear.
Don’t be lazy, don’t find excuses – If you’re doing it for the first time, check out the tutorials, analyze the examples and put in some effort to create a good landing page. Also, it may be necessary to make some research about your audience, your offer and other competing offers to come up with ideas. Take the time to do it.
COMPLEMENT
Here are some complementary lessons that will help you create better landing pages:
The angle is one of the most important elements of a successful campaign. Here you’ll learn how to use it efficiently.
TRAINING
Most people don’t know how to come up an angle. This is normal and the video below will show you how to do it.
Watch it carefully and don’t skip this lesson. A campaign without a solid angle has little to no chance of turning a profit.
Important!
Angle is not copy.
Elaborating an angle isn’t the same as writing a headline for an ad or landing page.
In fact, the headlines you’ll create will be based on your angle.
An angle is a core benefit of an offer that perfectly suits a specific audience.
For example, if a survey website offers people the chance to get paid for taking surveys, what are some of the core benefits of this offer?
It’s a simple way to “trade” time for money
It’s a way of making some extra money without having any special skills or knowledge
It’s something more rewarding (for doing during spare time) than wasting time on social media
These are some benefits… but who can benefit from them?
Let’s pick the first benefit to elaborate more on it…
Who might be interested in trading time for money?
Perhaps retirees who are in a bad financial situation. They most likely need some extra money and probably have a lot of free time.
On the other hand, a busy business person with a high income wouldn’t be interested in trading time (which is scarce for them) for extra money (they already make a lot more than that).
Another potential audience would be stay-at-home moms. Those moms may be interested in contributing with the household income at the same time that they stay at home taking care of their babies.
After this analysis, we can come up with an angle for the campaign. For example:
Promote the offer to stay-at-home moms and help them feel better as they contribute to the household income and bills.
If this is the angle, then the campaign should target stay-at-home moms and the copy (ads and landing page) should be related to this audience and benefit.
Notice that, in this example, we wouldn’t simply create a random campaign for the survey site telling anyone “hey, sign up here to take surveys and make money”. Instead, we would have a specific audience to target and a specific way for approaching them and making the offer relevant for them.
The survey example above was just that: an example!
You can use the same process to come up with angles for offers in any niche.
You can also research on Google, social media (I like Reddit) or even ask an AI tool to help you come up with benefits for the offer and then find potential audiences that might be interested in those benefits.
Benefit + audience interested in that benefit = angle!
COMPLEMENT
Here’s a video that can help you elaborate killer angles:
WHAT’S NEXT?
Define an angle for promoting your offer. At this point, don’t worry about writing copy for ads or landing pages, just make sure that you have an angle (core benefit for a specific audience) in mind.
Once you’ve decided on the angle, CLICK HERE to go to the next task.
You’ll learn how to find the right offers for promoting on TikTok.
TRAINING
Watch the video below to learn how to find solid offers for TikTok ads.
Common Questions & Answers
1 – What if the offer requires approval? Can I still promote it? How should I apply to run the offer?
First of all, prioritize public offers that you can promote without the advertiser’s approval.
In case you decide to go with one that requires approval, submit the request and explain that you’ll be promoting the offer with social PPC. You can also mention that you’ll start with low volume and will scale after the advertiser assesses the quality of the leads.
2 – Is it ok to promote DOI (Double-Opt-In, requires email confirmation) offers?
Yes, it’s fine to promote DOI offers.
3 – What are the best niches or verticals for this method?
Surveys, freebies, email submits in general and most offers that convert upon a simple action (short form submit, free registration).
4 – Is it ok to promote desktop-only offers?
No, TikTok is all about mobile traffic.
5 – Is it ok to promote offers that require a download to convert?
No, that’s more for platforms that have desktop traffic.
6 – Is it ok to promote offers that require users to accomplish something (e.g. play a game to certain level, take a certain number of surveys, etc)?
Those offers are not ideal for this method as conversions tend to be delayed. Instead, focus on offers that require registration only.
7 – When I try to access my offer, it redirects me to something else or I see an antivirus warning. Why does it happen?
CPA networks have something called “geo-redirection”. It’s a feature that protects their merchants.
Basically, the merchant will inform which countries they want traffic from and visitors from other locations will not be sent to the offer.
Therefore, if an offer allows US traffic only, anyone trying to access it from a different country will be redirected to another offer. If another offer isn’t available for that visitor, they’ll see an error message or will go to any general website (e.g. google.com).
This ensures that the merchant receives only traffic from the locations they’re interested in.
Many affiliates promote offers with SEO and other methods that can’t really ensure that only traffic from the correct locations will be sent to the offers. For this reason, the geo-redirection feature is important.
For you to view offers that are not available for your country, you can use a free online proxy that’s located in one of the allowed countries or use a VPN (I use and recommend StrongVPN).
COMPLEMENT
No complementary training is necessary for this task.
WHAT’S NEXT?
Select 3 – 5 offers from your CPA networks for promoting with your first TikTok campaigns.
After you watch the video, you can CLICK HERE to go to the next task.
