CPC

[Kenneth Croushore]

So it looks like I need to be around .11 per click to be profitable.
My CTR at the ad level (6%+) and at the ad to LP level and at the commission level are solid.
It’s just at the payout for my campaign is $2.40 which doesn’t leave much room.
What is the central issue for to get the CPC to go from .18 to below .12?
 
 
 

[Support Staff]

Hi Kenneth,
 
It’s hard to answer this question without more details. If you submit a campaign analysis request I’ll be able to assist you better.
 
First, you need to see if it’s the link click CTR or the CTR (all) that’s at 6%. The link click CTR is more relevant for traffic campaigns.
 
Second, you should consider the conversion rate and LP CTR. I normally consider anything below 30% as a low landing page CTR, but many landers give me way more than that (60% – 75%). If the LP CTR or the conversion rate are too low, it may be an issue with the targeting or a matter of split-testing other offers.
 
Another factor is the placement that you’re using (it may be possible to use a cheaper one). Another one if the time the ad has been running, because ads that keep a good CTR for more days tend to lower the CPC over time.
 
That’s why a campaign analysis request would allow me to give you more precise advice.
 
William

[Kenneth Croushore]

Makes sense.  The campaign needs more time.  Thus far the LP CTR is running at 80%.  I just think it needs to mature, then we can see what shows next.

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