Hi David,
Yes, but it depends on the country and demographics you’re targeting.
While seniors in the US may cost you $0.30 – $0.50 per click for an optimized ad (new ads may be considerably more expensive), teenagers in Brazil will cost you $0.02 – $0.05.
Normally, free lead gen offers that convert upon a simple registration convert at 15% (average, but it may vary) when thy have potential, so your payout has to match that conversion rate.
Also, keep in mind that you may get payout bumps (usually between 5% ad 20%) if you start doing volume for an offer.
William