Here you’lllearn how you can use a smart technique to get better results with your campaigns.
Afer you run a few campaigns in the same niche, you’ll be able to create Custom Audiences (CA) and Lookalike Audiences (LLA) on Facebook.
The LLA will help you create more targeted campaigns that will generate more engagement and conversions.
Your task: after running a few campaigns in the same niche, set up your first CA and LLA.
You can click here to watch another video that may help you understand how to use LLAs to create more profitable campaigns.
Hi William,
You totally lost me in this video when you got to the Facebook page entitled “Create a Website Custom Audience. At 6:13 in this video, you stated “You’re going to have your pixel here” and it seemed like you were talking about adding the pixel to #2 “Name Your Audience.” But, this doesn’t seem to make sense because nowhere on this page does it say “Add your pixel here.”
Since our pixel is so important in the creation of a Custom Audience and/or a Lookalike Audience, exactly where do we add our pixel and where in this video is this shown?
Thank you,
Denny Soinski
@Dennis – Your pixel has to be added to the source code of your landing page. The way you’ll do it, depends on what tool you’re using to build your landing page. When using CPA Tools, you’ll have a field labeled as “retargeting code” where you can place your pixel. Right after you access CPA Tools you’ll see a dashboard with tutorials. The “Basic Tutorial” shows that field at 18:00.
Hi CPAs
I got lost in translation…
what are you explaining on 21:21 – 21:35?
@Felipe – Here you go: “… targeting a custom audience here, if it has only a few hundred people or a few thousand people, is not interesting, so you don’t want to that. But lookalike audiences will have hundreds of thousands of people…”