Resource: Over-the-shoulder case study

Here you will see the whole method implemented in a step-by-step way

Learning the theory is essential for implementing a method efficiently and getting results.

However, most people also benefit greatly from practical examples that allow them to visualize that theory in practice.

That’s why I created an over-the-shoulder case study that shows all the steps for setting up a campaign and making it profitable… from start to finish!

If you’d like to check it out, just click the link below and watch the videos labeled as “Gaming on Facebook”:

==> Click here to go through the OTS case study

Here it’s important to mention that not every campaign turns a profit.

Some campaigns don’t manage to reach an acceptable conversion rate and, therefore, are losers. Others do generate profits after some optimization and are winners.

The case study shows the details of a winning campaign, but if you run your first campaign following the same steps and don’t get positive results after proper optimization, then move on to the next one.

It’s normal to test a few campaigns small to find a winner that we can scale big, so don’t get discouraged if your very first test isn’t successful!

Ok, now check out the case study and enjoy it!