Researching is essential not only for CPA, but for marketing in general.
Some people think that some methods may allow them to skip the research part, but this isn’t true.
When you market an offer, you simply try to convince a group of people to take that offer.
For you to accomplish that, you’ll need to learn what are the main problems, desires, concerns, etc of your target audience
In fact, there’s a video in the Instagram ads training that covers this reasearch process in a very simple and straight forward way. Since the process is the same for Facebook and Instagram, instead of creating a repeated video we prefer to recommend that you check out the existing one here.
Your task: research hot topics and find out what’s popular on the internet and social media now.
Hello, it looks like this is the wrong vide for Task #2.
It’s fixed! In fact, the video is in the IG training. Since it’s the same process, we have now included a link to that video. Sorry for the inconvenience.
Not sure what we are researching? I mean there is so much noise, where do you begin?
@Marquis – Check out this video: https://cpaevolution3.com/2020/07/23/task-1-research-hot-topics/ – The video has some information sources that can help you. In fact, researching what’s hot is very simple, you can see what’s trending Twitter or the main discussions on Reddit. News sites and other social media platforms can be useful, too.
Good Instagram ideas
Just realized that the link does not work on chrome after trying over and over. It opens in and works on firefox. Let me jump in.
@Abel – We haven’t been able to reproduce the issue here with Chrome or any other browser that we tested. Since it worked for you on Firefox, it’s possible that some extension or adblocker is affecting your experience with Chrome.