Here you will learn how to analyze the campaigns and optimize them.
This is one of the most crucial parts of the process… and where many beginners fail!
So, make sure to pay close attention to the video below and understand all the important rules for optimizing your Facebook Ads campaigns.
The truth is that almost no campaign starts with a positive ROI right out of the gate.
New campaign tend to have a very high cost-per-click, low CTR and few conversions or no conversions at all.
If you give up on your campaigns every time they don’t produce results right out of the gate, you’ll end up killing all your winners.
The key for making the campaigns (the ones that have potential to be winners) profitable is to properly optimize them.
For this reason, as soon as you start getting some data (impressions, clicks, relevance score, etc) with your campaigns, you should start the optimization process.
The video below will show you the main metrics that you have to control and how you can optimize them for making the numbers work in your favor.
After you watch that video, you can also watch some additional videos on optimization:
Your task: start optimizing your campaign and, if you feel that you need help to analyze your data and determine the next steps, use the Campaign Analyzer (under “Support”) to get help from your coach.
Hi William, do you have any guidelines like how many ad impressions, clicks to the lander and clicks to the offer you should have before making decissions? How much data is enough before opfimizing anything?
Hi Mitchell,
There’s no thumb rule that has proven to work every time, but, in general, 20 – 30 clicks already allows you to start drawing conclusions about an ad performance or landing page performance. Of course, twice that amount would be a lot more accurate, but if you’re testing small this should be enlough to start making initial changes. And these numbers are for simple lead gen offers. For more complex offers with a higher payout, you’ll need more traffic to properly measure engagement and conversions.
William
In the formula for Offer Level Real EPC, you have the Network revenue divided by clicks on Facebook. Please be more specific about the “clicks on Facebook.” Are these the clicks on the ads, the clicks on the Landing Page to the offer, or the clicks on the offer? Or is it the total for all of these clicks? Thank you.
Hi @Dennis,
Click on Facebook = clicks that your ad receives on Facebook. This is the number of people who click the ad and go to the landing page.
Clicks on the landing page = clicks that your landing page button/link receives. This is the number of people who go from the landing page to the offer.
Clicks to the offer = same as clicks on the landing page.
Hello Support Staff,
Thank you for your prompt response.
In the training video, William stated that the formula for the Offer Level Real EPC is the following: the Network revenue divided by clicks on Facebook.
Let’s use the following example:
My Network revenue = $750.00
800 people clicked on my ad and went to the landing page.
400 people clicked on the button on my landing page and went to the offer.
250 people clicked on the offer and entered their info. Thus, I got paid $750.00 from the Network ($3.00 for each person who followed through with the offer x 250 = $750.00).
I know what the Network revenue is but what number do I enter for “clicks on Facebook” in the formula for Offer Level Real EPC?
Please be specific.
Thank you
Hey William,
I have over 1,000 impressions but still have no Quality Ranking or any Relevancy diagnostics. II just published the ad yesterday (it is about to be 24 hours). When will this metric show up? Thanks in advance.
@Yasiris – Please, take screenshots of your ad set and ad set up and submit them in a ticket in the support section (just use a file hosting service like Google Drive or Dropbox). I’ll have a look and get back to you asap!
Is anyone here good with Excel? Would love to have a spreadsheet where we can easily plug in the numbers and it’ll calculate it in a flash. I know it’s just a matter of getting used to the calculations. But I transpose numbers to begin with so the less calculating the better! 😀
@Marisa – I don’t have a spreadsheet, unfortunately. But the only math you need to do is to divide earnings on network by the clicks on Facebook in a giving period. That will give oyu your real EPC and the rest is just comparing metrics without the need for any math. If you want to split-test many things at the same time, then you may need a tracking tool such as Voluum or RedTrack.
Thanks William. One needs to study this keenly.
Hi. when calculating my landing page CTR, where can I see “clicks on the offer” on the cpa network ?( People who clicked the landing page and get to the offer page) ?
Does a conversion has to happen to be able to see this ?
@Mansour – All CPA networks will show number of clicks to an offer if you generate a report for a certain period. The report will show clicks and conversions separately.
Hey WIlliam, how long does it take for Facebook to show the Quality Ranking? I want to be able to send a support ticket but i dont have this info yet and my ad has been running for 3 days (10/25 – 10/28)
@Yasiris – It depends on the campaign objective, but you can submit the request without this metric, just make sure to include the correct “Link Click-Through Rate”.